We are looking for a freelance Brand & Social Media Executive to lead and execute the brand’s digital presence across social media. This role is ideal for someone deeply tapped into fashion, culture, trends, and storytelling, with the ability to turn ideas into engaging content and meaningful brand visibility. You will be responsible for overseeing Sinclar's social media presence, driving creative content ideas, building relationships within the fashion industry, and helping position the brand as a trend leader within contemporary fashion culture. Responsibilities
Social Media Management
Social Media Management
- Manage and oversee Sinclar's social media platforms across Instagram, TikTok, and other relevant channels
- Plan, schedule, and publish content in advance using content calendars and scheduling platforms
- Maintain a consistent brand voice, visual identity, and creative direction across all platforms
- Monitor platform performance, engagement, and audience growth
- Brainstorm and execute innovative content ideas that align with the brand's identity
- Stay up to date with fashion, social media, and cultural trends, and translate them into relevant content opportunities for the brand
- Capture behind-the-scenes and campaign content while on set during shoots
- Assist with campaign shoots and creative productions when required
- Edit and produce content for social media using Adobe Photoshop, Illustrator, Premiere Pro and other softwares
- Conduct outreach to influencers, celebrities, and cultural figures
- Build and maintain strong relationships with stylists, creatives, and industry contacts
- Coordinate product seeding and support brand visibility through strategic placements
- Plan, execute, and optimize Meta and TikTok advertising campaigns
- Support brand growth through paid social strategies and audience targeting
- Analyze campaign performance and identify opportunities for improvement and growth
- Strong understanding of fashion, culture, and social media trends
- Experience managing fashion or lifestyle social media accounts
- Proficiency in Adobe Photoshop, Illustrator, and Premiere Pro
- Experience with Meta Ads Manager and TikTok advertising (not essential but a bonus)
- Strong creative eye and understanding of visual storytelling
- Excellent communication and relationship-building skills
- Passionate about fashion, branding, and digital culture
- Highly organized, creative, and trend-aware
- Understands both luxury and contemporary fashion positioning
Vacancy posted 1 day ago
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