Paid Social & Affiliates Manager

Our Role: We’re looking for a commercially driven Paid Social & Affiliates Manager to lead two strategically important growth channels within The White Company’s performance marketing team. This is an exciting opportunity to join a fast-paced, ambitious team and play a key role in shaping the future of Paid Social and Affiliates across a premium multi-category retail brand, driving profitable customer acquisition, scalable revenue growth and channel innovation. Paid Social is a high-profile growth channel within the business, with ambitious plans to scale new customer acquisition through smarter creative, testing and platform innovation. We’re looking for someone with a strong growth mindset who can push performance forward, challenge agencies and internal teams, and identify new opportunities to unlock scale and efficiency. Affiliates is a smaller but high-potential channel with significant opportunity for expansion across publishers, creators and influencer partnerships. This role will play a key part in evolving the channel strategy and helping build the business case for future investment and growth. What you’ll be doing: Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value, optimising activity across the customer journey – from brand awareness and consideration to conversion – through audience, creative and measurement strategies Manage channel budgets, forecasting and investment planning against revenue and customer targets Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches to unlock scalable growth Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel Use MMM, LTV and allowable models alongside platform and internal data to optimise performance and investment decisions Lead regular reporting and performance analysis, translating data into clear commercial recommendations Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective, insight-led campaigns Manage agency and platform relationships, challenging partners to continuously improve performance and identify new growth opportunities Stay ahead of platform developments, attribution changes and emerging acquisition opportunities What skills & experience you’ll need: Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses. Founder-led business experience beneficial. Strong experience working across Meta and Paid Social platforms Experience driving customer acquisition and profitable channel growth Experience developing publisher, influencer or partnership-led Affiliate strategies Strong understanding of MMM, LTV, allowable models, incrementality and attribution Experience managing agency and external partner relationships Management experience is ideal to lead the current team of 2 reporting into this role Strong analytical and forecasting capability Ability to turn data into commercially actionable recommendations Experience building structured testing and optimisation plans Strong stakeholder management and cross-functional collaboration skills Ability to balance strategic thinking with hands-on execution Highly commercial, analytical and growth-oriented Proactive, curious and solutions-focused Strong communicator with the ability to simplify complex performance data Collaborative and relationship-driven Adaptable and resilient in a fast-paced trading environment What we’ll offer you: At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries. Discount -Up to 50% discount and access to regular Sample Sales Holiday - 25 days rising to 28 with length of service Holiday Buy – opportunity to buy up to 5 days holiday Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business. Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility) Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing Continued Development – We offer structured support from our own in-house Learning and Development Hub Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility) Private Healthcare (based on contract duration) Life Assurance White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House Additional Benefits: Fruit basket daily Tea and coffee provided Working from Home - option to work from home on Mondays and Fridays Social - Christmas party/social events throughout the year Seasonal Sample Sales Volunteer Day - with a charity of your choice Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms Everyone is Welcome: At The White Company, we are committed to building an inclusive workplace where everyone feels respected, valued and empowered to grow and succeed. Through fair and equitable recruitment, investment in learning and inclusive leadership, and opportunities for our people to share feedback and shape their experience, we continue to strengthen a culture of belonging. As a female-founded business, we are proud to champion gender equality while broadening our focus across all aspects of equity, diversity and inclusion. We support the wellbeing of our people through dedicated support initiatives, and through our partnership with The King’s Trust, we help young women overcome social and financial barriers, as well as providing employees the opportunity to give back through volunteering. Alongside this, we are committed to upholding human rights and fair working conditions across our wider business and supply chain