Marketing Manager

Marketing Manager

Location: Onsite - Northampton with some travel to Oxford

Salary: £40,000 per annum + up to £4,000 annual bonus linked to sales targets

Working hours: 8:30am-5:00pm, Mon - Fri

Ready to take the lead in marketing some of the world's most recognised automotive brands?

William Morgan Group is looking for a driven and commercially minded Marketing Manager to lead marketing activity across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. This is an exciting opportunity to shape strategy, drive measurable growth, and lead a talented marketing team within a successful and expanding automotive group. If you're passionate about delivering results, leveraging digital innovation, and making a real impact on business performance, we'd love to hear from you.

About the Role

As Marketing Manager, you will be responsible for planning, implementing and optimising marketing campaigns that support vehicle sales, aftersales revenue and brand growth across the Group. Working closely with manufacturer partners and internal stakeholders, you will ensure all marketing activity is aligned with business objectives and delivers a strong return on investment.

This role combines strategic planning with hands-on execution and offers the opportunity to make a significant impact within a growing automotive group.

Key Responsibilities

• Develop and execute integrated marketing strategies across all Group franchises.
• Plan and manage quarterly marketing activity aligned with manufacturer programmes and commercial objectives.
• Deliver multi-channel marketing campaigns that are on time, on budget and fully brand compliant.
• Identify and implement growth opportunities across digital marketing, CRM, local marketing initiatives and partnerships.
• Monitor, analyse and report on campaign performance, continuously optimising for lead generation and ROI.
• Manage marketing budgets to maximise efficiency and commercial impact.
• Lead, develop and support the marketing team, fostering a high-performance and data-driven culture.
• Improve marketing processes, tools and automation to enhance operational effectiveness.
• Build strong working relationships with sales, aftersales and wider business teams.
• Ensure marketing activity supports the Group's broader strategic objectives.

What We're Looking For

• Proven marketing leadership experience, ideally within a multi-brand environment.
• Strong understanding of dealership marketing, lead generation and customer acquisition.
• Experience working with manufacturer marketing programmes and brand standards.
• Expertise in SEO and Generative Engine Optimisation (GEO), including AI-driven marketing strategies.
• Strong analytical skills with a data-driven approach to performance measurement and optimisation.
• Excellent stakeholder management and communication skills.
• Experience delivering customer events and retention campaigns.
• Ability to manage multiple projects and priorities effectively.

What Success Looks Like

• Increased volume and quality of marketing-generated sales opportunities.
• Strong relationships and successful collaboration with manufacturer partners.
• A high-performing, efficient marketing function.
• Consistent, measurable return on marketing investment.
• Enhanced brand visibility, customer engagement and lead conversion.

Why Join William Morgan Group?

At William Morgan Group, you'll have the opportunity to work with some of the world's most recognised automotive brands while helping shape the future of our marketing function. We offer a supportive environment, clear opportunities for development a host of benefits and the chance to make a real commercial impact.

If you're a strategic marketer with a passion for performance, innovation and leadership, we'd love to hear from you.