Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.
Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).
From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About the Role:
We’re looking for a creative and culturally plugged-in Social Media & Partnerships Manager to help grow Freddie’s Flowers social into the no.1 community for flower enthusiasts.
Reporting into the Brand Director and working closely with our in-house creative team, you’ll lead our organic social presence, shaping channel strategy, creating social-first content, and building an engaged community that genuinely loves flowers, creativity and as a result, the Freddie’s Flowers brand. Plus, you’ll play a key role in deciding which other likeminded brands and people we partner with to help spread the message further - whether it’s through events, content, or full-bloom collaborations.
This is a role for someone who understands that social is no longer just a communications platform - it’s storytelling, inspiration, connection and growth. Someone full of ideas, excited by culture and trends, and always willing to get stuck in and try something.
What You’ll Do
- Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
- Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
- Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
- Create engaging social-first content — either hands-on yourself or in collaboration with our in-house design and creative team
- Partner closely with the Founder’s social channels to create aligned and culturally relevant content
- Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging
- Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
- Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy
- Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape
- Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams
- Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and support customer acquisition
- As a central part of a small-but-mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments
Requirements
- 3–5+ years’ experience in social media for a lifestyle, culture or consumer brand
- Deep understanding of Instagram and TikTok, including trends, formats and storytelling
- A strong project manager, able to turn ideas into reality
- Strong creative instincts with the ability to create engaging content at speed
- Experience filming, editing and producing short-form video content
- Confident using tools such as CapCut, Canva and Adobe Creative Suite
- A strong understanding of social analytics and performance reporting
- Excellent copywriting and editorial instincts
- Previous event production experience preferred but not essential
- A genuine passion for community-building, creativity and culture - and most importantly, a love of flowers!
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
Inclusion:
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Vacancy posted 16 days ago
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