Head of Revenue Marketing

Job Title: Head of Revenue Marketing

London (On-site, London Farringdon)

Full-time, salary: £90,000–110,000

Job Summary

We are looking for a Head of Revenue Marketing to build and scale Travtus' demand-generation and revenue engine.

This role owns how Travtus creates and accelerates revenue opportunities — demand generation and campaigns, pipeline creation, marketing operations and attribution, the company website and digital presence, and the agencies and tools that support growth. You will define the ICP and personas that targeting depends on, and turn the company story into campaigns that produce qualified pipeline.

You carry a qualified-pipeline number and are measured on marketing's contribution to commercial growth. You will partner closely with the Head of Content & Product Marketing — who owns messaging, positioning and enablement content — and with Sales, Product and the CEO.

This is a highly hands-on leadership role requiring strategic thinking, operational excellence and the ability to execute at pace in a growing software company.

About Travtus

Travtus is transforming the Housing Industry with our Everyday (AI)™ platform. We bring intelligence and automation together in one place so teams can move faster and work smarter. By delivering everyday AI decisions and workflows across the systems operators already use, we help organisations improve efficiency while enhancing the resident experience.

About the Role

Demand Generation & Campaigns

• Define and document the campaign strategy and architecture.

• Build persona-based and use-case-based campaign frameworks.

• Plan and run repeatable, multi-channel awareness campaigns.

• Manage paid media (including LinkedIn) and retargeting.

• Run email and lifecycle / lead-nurture programmes.

• Design and run ABM and target-account programmes.

• Continuously test, analyse and optimise campaigns, and identify and test new awareness and demand channels.

• Own pipeline creation and carry a quantified pipeline target.

• Amplify customer proof through campaigns and run expansion (cross-sell / upsell) campaigns.

• Run partner-referral demand programmes.

• Drive sales adoption of campaigns.

Audience, Use-Case & Competitive Insight

• Define and maintain the ICP and buyer / user personas that targeting depends on.

• Define product use-cases to anchor campaigns and content.

• Monitor the competitive landscape and feed intelligence into enablement.

• Own go-to-market for product and feature launches.

Sales Enablement (Outbound)

Note: battlecards, one-pagers and case studies are owned by the Head of Content & Product Marketing; this role owns outbound assets and adoption.

• Equip SDR and Account Executive teams with outreach messaging, sequences and campaign assets.

• Partner with Sales leadership so campaigns are adopted and effective.

Website & Digital Presence

• Own the strategic direction, governance and ongoing effectiveness of the company website.

• Maintain solution-page content and copy and overall site quality.

• Improve conversion through CRO and user-journey optimisation.

• Run technical SEO remediation, keyword architecture, backlinks and AEO / GEO monitoring.

• Commission and act on comprehensive website / SEO audits.

Marketing Operations & Performance Measurement

• Own the marketing technology stack and marketing automation.

• Build channel attribution and an outcome-tied reporting framework across awareness and pipeline.

• Track funnel performance and conversion analytics.

• Own traffic and qualified-lead targets (e.g. 10,000 monthly visits / 10 QLs per month) and CAC, conversion and attribution metrics.

Events (jointly with the Head of Content & Product Marketing)

• Co-own event strategy and the format mix.

• Co-own event execution and coordination.

• Lead pre- and post-event demand amplification.

Vendor & Agency Management

• Manage marketing agencies, freelancers and contractors, with clear briefs, SLAs and ROI.

• Source, evaluate and select new marketing partners.

Planning, Process & Team (jointly with the Head of Content & Product Marketing)

• Contribute to the annual marketing plan for CEO approval.

• Document repeatable processes and playbooks for the function.

• Build out and hire the team as the function scales.

• Reduce dependency on the CEO and executives for execution and oversight.

Requirements

We are looking for someone who combines strong demand-generation and revenue-marketing capability with operational excellence and commercial awareness.

Must have requirements:

• Significant B2B SaaS experience in demand generation, revenue marketing or go-to-market / growth leadership.

• Demonstrated success developing and executing multi-channel campaigns that drive pipeline.

• Strong understanding of marketing attribution, campaign measurement and reporting.

• Experience owning a company website and improving conversion and technical SEO.

• Experience with account-based marketing and paid media.

• Experience managing external agencies, vendors or contractors.

• Strong project management and organisational capability; able to execute at pace.

• Ability to work cross-functionally with Sales, Product and Executive teams.

• Comfortable operating in a startup or scale-up environment.

Nice to have requirements:

• Experience in AI, workflow automation or enterprise software markets.

• Familiarity with marketing automation and CRM platforms (e.g. HubSpot).

• Experience building marketing functions in high-growth environments.

• Exposure to housing, property or regulated industries,

Measures of Success

Performance will be assessed against agreed objectives, including but not limited to:

Pipeline & Commercial Contribution

• Qualified pipeline generated against target.

• Demonstrable contribution of marketing to pipeline and commercial objectives.

Campaign Execution

• Delivery of campaigns against plan and timelines.

• Continuous improvement of campaign performance over time.

Website & Digital

• Website effectiveness, conversion and search performance.

• Website maintained as an accurate source of truth.

Marketing Operations

• Accuracy and timeliness of reporting and attribution.

• Quality of operational processes and marketing technology.

Leadership & Ownership

• Effective management of vendors and partners.

• Scalable processes and reduced founder / CEO dependency.

About the Team

We are a highly collaborative, product-driven team that values clarity, ownership and impact. The Head of Revenue Marketing will play a central role in shaping how Travtus communicates with the market, supports commercial growth and scales its go-to-market capabilities. We believe in the value of in-person collaboration, with team members spending at least three days a week in our modern Farringdon office.

Benefits

• Be part of a fast-growing, mission-driven startup

• Hands-on exposure to applied AI in a real-world, high-impact sector

• High ownership and visibility across leadership, product and commercial teams

• Private healthcare

• Pension

• Deliveroo allowance

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