- Lead digital growth and customer acquisition strategy across multiple eCommerce brands
- Own performance marketing channels including Paid Search, Paid Social, SEO, CRM and Affiliate Marketing
- Optimise marketing investment to maximise ROAS, CPA, revenue growth and customer lifetime value
- Drive conversion rate optimisation (CRO) through A/B testing, personalisation and customer journey improvements
- Partner with eCommerce, Trading and Technology teams to improve website performance
- Lead digital transformation projects, website developments, migrations and platform improvements
- Own GA4 reporting, attribution modelling and performance analytics
- Develop insights and reporting frameworks to support commercial decision-making
- Champion AI, automation and emerging technologies to improve marketing effectiveness
- Manage agency relationships and ensure delivery against agreed objectives
- Lead, mentor and develop a high-performing specialist digital marketing team (4)
- Support the wider marketing strategy through data-led growth initiatives
Vacancy posted 21 days ago
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