We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Own the planning and execution of end‑to‑end digital and eCommerce media campaigns to deliver impactful performance against brand and commercial objectives.
Drive full‑funnel media excellence, from awareness through to conversion, by leveraging audience insight, data, and retail media to maximise ROI and business growth.
Your responsibilities
Media (Digital & eCommerce)
- Develop and deliver integrated digital and eCommerce media strategies aligned to brand and commercial objectives across the full funnel.
- Collaborate with brand teams to ensure media reflects campaign priorities, messaging, and audience needs.
- Lead end‑to‑end campaign activation and optimisation, partnering with agencies to ensure best‑in‑class execution across all digital channels.
- Drive agile optimisation based on real‑time data, platform insights, and testing outcomes.
- Support budget decision‑making and re‑allocation based on performance.
- Build data‑driven audience strategies using first‑party, platform, and third‑party data.
- Integrate digital media with retail media strategies, bridging the gap between brand media and commerce media to ensure closed‑loop performance.
- Support product visibility, search ranking, and conversion on ecommerce platforms.
- Stay up to date with digital media, platform, and industry developments to ensure strategies remain cutting‑edge and deliver best‑in‑class performance.
Collaborate
- Build strong working relationships within the Consumer Engagement Team and Brand Pods.
- Partner with Commercial, eCommerce, and Brand teams to align media with business priorities.
- Manage and influence external agency and media partner relationships (Meta, Google, Amazon, TikTok etc.).
- Share best practice and learning across the Reckitt organisation.
- Embed a “flywheel mindset”, optimising campaigns in real time with agency partners.
Measurement & Performance
- Own performance measurement and reporting across all campaigns, delivering clear, actionable insights.
- Partner with analytics teams to design dashboards and optimise reporting frameworks.
- Deliver post‑campaign analysis (PCA), translating data into commercial outcomes and learning.
- Build and implement test‑and‑learn frameworks (A/B testing, audience segmentation, creative testing).
- Balance short‑term performance metrics (ROAS, conversion) with long‑term brand impact.
- Use data to continuously optimise and improve media effectiveness.
The experience we're looking for
- 5+ experience within digital media, performance marketing, or eCommerce media (agency or client‑side)
- Proven track record of delivering performance campaigns with measurable results
- Confident communicator and presenter
- Proven experience leading content Test & Learn initiatives
- Experience working with senior stakeholders and cross‑functional teams
- Strong analytical and quantitative skillset, using data to drive optimisation and growth
- Commercial understand and ability to link media to business impact
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
£55k - £60k per annum
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