Senior Paid Marketing Executive

Our Team

The Paid Marketing Department is responsible for running all campaign activity across our suite of 30+ marketing partners including Google, Microsoft, Meta, Taboola, Tiktok, Outbrain and more. We also have a Marketing Innovation Team that’s focused on enhancing our creative superpowers by ensuring and facilitating creative excellence across the Paid Marketing department.

We manage and experiment with over $120M media spend per year, resulting in over 5 billion impressions a month, so you’ve probably seen our ads somewhere around the internet!

Unlike agency or client teams, we have complete freedom to optimise all aspects of the funnel to deliver client, customer and MVF goals. That is because MVF retains end-to-end control over its customer generation funnels, from media mix, targeting and creative, to websites and our brands.

What we're offering you:

• Summer Fridays

• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)

• Hybrid working - 3 days a week in the office

• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.

• Work from anywhere for 2 weeks a year

• Life Assurance and Income Protection to protect your loved ones

• Benefits allowance for health, dental, and vision coverage

• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents

• Defined Contribution Pension and Salary Sacrifice Scheme

• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families

• Family Forward support for our MVF parents and their mini-mes

• 2 charity days a year

• Free breakfast when in the office

The Role

You will begin with our 12 week Native Advertising academy designed to equip you with the skills needed to excel in the role: the fundamentals, campaign set-up, creative best practice, targeting, bidding, optimisation and scaling (and much more!), with regular knowledge check-ins along the way to cement your learning and gather feedback on your progress. You’ll meet different members of the Native team for each of your sessions, ensuring you get up-to-speed and meet the team you’ll be working with at the same time!

We believe doing is the best way of learning, so you’ll get hands-on experience managing campaigns from the very beginning.

Day-to-day, you will design, create and manage high-performance ad campaigns across our core Native channels (including: Taboola, Outbrain, Mediago, and the Microsoft Audience Network) for the B2C RoW division. You’ll be responsible for achieving campaign targets and working alongside the Marketing and Commercial Strategy team to set strategy for your portfolio.

As someone with prior paid marketing experience, you’ll build upon your analytical skills as well as fine-tune your eye for turning insight into commercial action. We have a strong culture of creativity, too: you’ll be able (and encouraged!) to try out almost any creative idea you can think of. We also have our own in-house creative services department, to support in bringing your more complex ideas to fruition.

Working alongside MVF’s world-class Native Advertising team of Executives, Managers and Specialists, you’ll gain incredible insights into campaign execution, strategy and emerging trends, taking your campaign management skills to the next level.

Responsibilities:

1. Campaign management : Running Native Advertising campaigns; building successful marketing campaigns from scratch, including engaging ad copy or creative, relevant audience targeting and long-form copy writing on advertorials.

2. Strong analytical & numerical skills : Using a variety of data sources to analyze ad performance data, e.g Click Through Rate, Conversion Rate, and how they impact revenue and profit. As well as communicating Native metric performance to non-specialist stakeholders.

3. Stakeholder management: Building strong relationships with other MVF teams, keeping them up to date with campaign performance and any issues or opportunities you or your team have encountered.

4. Commercial awareness: Demonstrating a deep knowledge of the commercial factors behind the marketing, and being comfortable explaining to others what impact these factors have on performance.

5. Producing killer marketing content: Producing marketing creative, copy and other content to tight deadlines, whilst thinking outside-of-the-box to come up with the next big creative win.

6. Experimentation: Designing A/B experiments (using Optimizely) to improve our advertorial pages’ performance and drive client results.

7. Problem solving: Showing a creative and proactive approach to problem solving, and being able to explain your logic to different stakeholders.

8. Ambition and drive: Demonstrating a strong desire to drive to be world class -- through setting and achieving ambitious targets, and taking opportunities to learn more about technical aspects of the role.

9. Technical knowledge: Proving a thorough understanding of our marketing platforms, both theoretical (how the platform/auction works) and practically (how to do more complex tasks).

10. Team work: Working alongside other executives and specialists to test new platform features, share creative ideas, and work together to solve complex campaign problems.

What Success Looks Like:

• You’ll make a stellar contribution towards the company vision, commercial goals and client success metrics

• You will deliver consistently against the responsibilities above within the Native Advertising team & B2C RoW division

• You will take the initiative and look for new opportunities to grow your campaign portfolio beyond what is asked

• You will receive glowing feedback from key commercial stakeholders within your division

• You'll independently prioritise your day-to-day workflow, based on commercial & business needs, regularly sharing wins & constantly working collaboratively to solve challenging campaign issues

Our Ideal MVFer:

• A passion for digital marketing with 1-2 year of hands on performance marketing experience (bonus if you have experience using Taboola or Outbrain!), including implementation of optimization activities and tests

• Logical problem solver with evidence of strong analytical and numerical ability

• Commercially savvy and able to define and prioritise high-value tasks effectively

• Passionate about delivering world-class ad content, both through visual design and copywriting

• Seeks to learn every day and helps to improve the team and the company, with a proactive and independent approach to working life

• Readily delivers and receives constructive feedback to improve performance

• Energetic, bright & proactive

Diversity, Equity and Inclusion

At MVF, we want to help others succeed.

Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.

As an equal opportunities employer, we encourage all MVFers to respect, value and celebrate our differences, and commit to actions that ensure that we can belong and be authentic at MVF, without limitations or barriers.

At MVF, we encourage the formation of employee led networks in order to bring employees with a shared interest together to advance diversity, equity and inclusion at MVF, whether as a member of a diverse community, or as an ally. We currently have three networks: LEEP (Lived Experience of Ethnic People), LGBTQ+ and Women's Network who all provide support, raise awareness, advance MVF’s DEI approach, commitments and objectives, develop communication, learning programmes and initiatives that lead to greater inclusion and belonging for all MVFers.

We’re committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need adjustments, please let your contact in the Talent Team know.

We are diverse by nature, but inclusive by choice.