CRM Communications Executive

With a passion for delivering an inspirational, seamless customer journey, the successful applicant will have experience driving value for businesses through CRM and customer communications. 

Reporting directly to the CRM Communications Manager, the CRM Communications Executive will act as a highly skilled and empowered driver of our CRM communications.  Looking after both the audience segmentation and the build of our email and app push campaigns, plus exploring other channels to drive further engagement with customers.

This is a great opportunity for someone looking to get involved in all aspects of CRM at one of the best-known fashion retailers in the UK.

Accountabilities of the CRM Communications Executive:

• Coordinate the end-to-end build of CRM campaigns including liaising with multiple teams within the business 
• Key user of our Customer Data Platform (Bloomreach) to build weekly campaign scenarios and automated triggers 
• Support in the regular reporting of both campaign and channel performance and help in identifying key trends or opportunities to drive business 
• Continual competitor analysis and understanding of the wider market performance of direct comms channels, such as the rise of personalisation and automation. 
• Accountable for co-ordinating email and push content into development for activation in a timely manner.
• Support in the setup of customer promotional campaigns, including creating audiences within our promo management system

What River Island is looking for:

• Experience of email marketing, ideally with Bloomreach or similar ESPS
• Understanding of web analytics and key KPI’s in the email and app push channel. 
• Experience of Google Analytics highly desirable. 
• Analytical thinking
• Collaborative and a team player 
• Organised and detail-orientated 
• Strong communication skills

About River Island

We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do.  Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.

This role is based at our Head Office in West London.

What River Island can offer:

• Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
• Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
• A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
• Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
• Flexible working, on top of payday and summer early finish Fridays.
• Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
• Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
• A generous bonus scheme & private pension plan.
• 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!

River Island is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. ore about this interview process, check out our hiring process below.