Retail Marketing Manager - Kickers & Mitre

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands.

At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

Sitting within the Brand Marketing team, this role is all about bringing Kickers and Mitre to life where consumers shop. You’ll connect our brand plans with our key retail partners, creating standout in-store and online activations that build visibility, strengthen our retailer relationships and ultimately drive sell-through.

Working across two distinctive brands, from Kickers’ footwear and cultural heritage to Mitre’s position at the heart of football, you’ll have the opportunity to shape how both brands show up across some of their biggest commercial moments.

What you’ll be doing:

• Own and deliver the Retail Marketing Plans for both Kickers and Mitre across key retail partners.

• Build strong relationships with retailer marketing teams, creating account-specific plans that increase visibility and drive sell-through.

• Lead retail activations across key moments including Back to School, seasonal launches, the FA Cup and exclusive product drops.

• Bring campaigns to life across both physical retail and ecommerce, ensuring consistent and impactful brand execution.

• Work closely with Brand, Commercial and external agency partners to deliver joined-up go-to-market activity.

• Manage retail marketing projects from initial brief through to execution, balancing priorities, budgets and timelines.

• Own the retail marketing budget and work with Commercial and Finance to measure performance and demonstrate ROI.

• Brief and manage creative and external agencies across retail campaigns and activations.

• Support customer sell-ins and key retailer meetings with the Commercial team.

• Ensure retail partners receive the right product, ecommerce and campaign assets on time, while supporting commercial tools, catalogues and UK showroom execution.

What you’ll bring:

• Strong experience in retail, trade or shopper marketing, ideally within footwear, apparel, sports or a consumer-led brand.

• Proven experience delivering successful retail activations across both in-store and ecommerce channels.

• Experience building productive relationships with major retail or wholesale partners.

• Strong understanding of visual merchandising and how brands win at the point of purchase.

• Excellent project management skills, with experience coordinating multiple stakeholders, agencies and deadlines.

• Commercial awareness, with the ability to connect marketing activity to sales performance and ROI.

• Confident communication and stakeholder management skills across Brand, Commercial and external partners.

• A proactive and adaptable approach, comfortable balancing long-term planning with fast-moving retail opportunities.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.

We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.

Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.

You can find full details of our benefits and perks on our UK Benefits page .

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.