Senior Growth Strategist

Senior Growth Strategist

Growth consultant to some of the UK's fastest-growing eCommerce brands — backed by the UK's #1 independent Meta agency group

Function: Growth Strategy | Performance Marketing | Paid Media
Reports to: Head of Growth
Location: Remote (UK-based), with optional access to our London office
Seniority Level: Mid-Senior
Compensation: £60,000 – £70,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health

About Soar Group

The Soar Group is one of the UK's fastest-growing performance agency groups, built around a specialist paid media core -with Meta as our primary growth channel - backed by an in-house creative execution arm and a dedicated TikTok Shop implementation capability.

With over £100M+ in annual ad spend under management and a team of 130+, we partner with ambitious 7-9 figure DTC and eCommerce brands, with Meta as our primary growth channel, alongside TikTok and Google.

Our capabilities include:

• Performance Media - Full-funnel paid media and growth strategy across Meta, Google, and TikTok, with Meta as our primary growth channel.
• Creative Execution - An in-house creative execution arm delivering high-production creative, UGC, and static content at scale.
• TikTok Shop & Social Commerce - A dedicated TikTok Shop implementation and creator-led growth capability.

We were nominated for Meta's Creative Diversity Award 2025 and recognised by Meta as the UK's #1 independent Meta agency group.

Our culture is built around four core values: Extreme Ownership, Radical Curiosity, Kind Candour, Outcome Obsessed.

The Opportunity

Most "agency" growth roles ask you to manage accounts. This one asks you to consult on businesses.

We're hiring a Senior Growth Strategist to act as a trusted external growth consultant to a small portfolio of ambitious, high-growth eCommerce brands. You'll operate the way an independent consultant would - brought in close to founders and leadership teams, diagnosing the business from first principles, and setting the growth agenda - but backed by the infrastructure of a 130+ person agency group managing £100M+ in annual ad spend across Meta, TikTok and Google.

This is a deliberate move away from a traditional client-servicing model. You won't be reporting metrics upward through an account structure - you'll bring the outside perspective, cross-portfolio pattern recognition, and commercial rigour of a consultant, then translate it into a growth agenda the brand's own leadership trusts and acts on. Because you're advising across several high-calibre brands rather than sitting inside just one, you'll see what's working across categories faster than any single in-house hire could - and bring that insight to every conversation.

You deeply understand the core levers that drive eCommerce growth: offer, conversion, creative, and distribution. You know how to diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that founders and commercial leaders trust and act on.

Working closely with Media Buyers, Growth Executives, and Creative teams, you'll identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes - with the agency's specialist creative, media and data resource sitting behind you rather than in front of you.

The Brands You'll Be Trusted With:

This is one of the most sought-after seats in the business, and the portfolio reflects that. You'll take ownership of a small number of premium, high-growth eCommerce brands — the kind of businesses where growth strategy sits at board level, not campaign level. For confidentiality we won't name specific accounts ahead of interview, but the following reflect the calibre and scale you'll be operating at, drawn from our public case study portfolio:

A heritage, premium beauty & personal care brand

Brand-equity led, multi-channel, retail-adjacent — where the challenge is scaling acquisition without eroding premium perception. Recent portfolio outcomes at this level: +71% YoY net revenue, +31% YoY new customer revenue, +17% AOV uplift through peak trading.

A challenger, premium D2C personal care brand scaling UK and US

Founder-led, creative-first, international — where the mandate is building a full-funnel acquisition engine from a standing start. Recent portfolio outcomes at this level: new customer orders up 300%, customer acquisition cost down 59%, inside six months.

A high-growth subscription food & health brand

Mature acquisition engine, high test velocity, AI-assisted optimisation — where the challenge is protecting efficiency while scaling volume. Recent portfolio outcomes at this level: conversions up 67%, blended CPA down 26%, inside 90 days.

Full detail on these and further results can be reviewed at soarwithus.co/case-studies — this is the standard of outcome you'll be expected to own and repeat.

Your Impact

• Own performance and growth strategy across a portfolio of eCommerce brands, operating as their trusted external growth consultant.
• Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets.
• Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation.
• Turn performance data into commercially-focused recommendations that drive action at leadership level.
• Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance.
• Lead strategic conversations with founders and commercial leaders with confidence, clarity, and commercial insight.
• Deliver measurable business outcomes through testing, iteration, and optimisation.
• Use AI tools daily to accelerate research, analysis, strategic thinking, and execution.
• Help brand leadership connect marketing performance to long-term business growth.

Requirements

Performance Strategy & Planning

• Develop and own comprehensive growth roadmaps aligned to each brand's commercial objectives.
• Build forecasts and growth models grounded in performance data and business context.
• Identify opportunities across acquisition, conversion optimisation, creative strategy, and offer positioning.
• Analyse account performance to diagnose issues and uncover scalable growth opportunities.
• Adapt strategy proactively based on performance trends, platform changes, and business priorities.
• Recommend strategic solutions with confidence and commercial clarity, as a founder or CMO would expect from an internal hire.

Strategic Execution & Collaboration

• Partner closely with Media Buyers, Growth Executives, and Creative Strategists to ensure strategic plans are executed effectively.
• Clearly communicate priorities, testing frameworks, and performance objectives.
• Create alignment between strategy, creative production, and media execution.
• Improve operational efficiency through clarity, accountability, and structured processes.
• Ensure campaigns, creative, and media buying efforts remain aligned to commercial goals.

Brand Leadership & Communication

• Build strong, trust-based relationships with founders and leadership teams as a genuine strategic consultant, earning a seat at the table through insight rather than delivery alone.
• Lead strategic conversations and confidently guide brand leadership through key growth decisions.
• Present insights, recommendations, and performance reviews in a clear and commercially-focused way.
• Own the narrative around brand performance, opportunities, and next steps.
• Help leadership understand not only what is happening in the business, but why it matters.
• Maintain exceptional standards of ownership, responsiveness, and communication.

Data-Driven Optimisation

• Use Shopify, Triple Whale, GA4, and platform analytics to monitor performance and identify opportunities.
• Translate complex datasets into actionable recommendations.
• Continuously optimise performance across creative, targeting, budget allocation, conversion rate, and offer positioning.
• Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
• Champion a culture of experimentation and continuous improvement.

AI & Operational Efficiency

• Use AI tools daily to accelerate research, ideation, analysis, reporting, and strategic thinking.
• Leverage AI to improve workflow efficiency, output quality, and speed of execution.
• Identify opportunities where AI can unlock better decision-making and faster insight discovery.
• Stay ahead of emerging AI tools and workflows relevant to performance marketing.
  

Skills & Experience

• 3+ years of hands-on experience managing paid media campaigns on Meta (essential), with proven DTC/eCommerce brand experience; experience across Google and/or TikTok is a strong plus. Brand-side or founder-facing exposure is ideal.
• Deep, hands-on expertise in Meta as our primary growth channel, with strong working knowledge of Google, TikTok, and the wider performance marketing ecosystem.
• Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
• Strong commercial acumen with the ability to connect marketing performance to business outcomes.
• Proven ability to diagnose performance challenges using data and recommend strategic solutions confidently.
• Excellent communication, presentation, and stakeholder management skills — comfortable operating at founder/leadership level.
• Strong understanding of creative strategy and performance-driven messaging.
• Experience collaborating closely with paid media, creative, and growth teams.
• High proficiency in Shopify, Triple Whale, GA4, and eCommerce analytics tools.
• Strong AI fluency and enthusiasm for AI-powered workflows.
• Highly organised with strong prioritisation and attention to detail.

Mindset

• You take extreme ownership of outcomes and accountability for performance, as if the P&L were your own.
• You are commercially minded and obsessed with results.
• You are proactive, solutions-oriented, and calm under pressure.
• You communicate clearly, directly, and confidently — comfortable in the room with founders and leadership.
• You thrive in fast-paced, high-performance environments.
• You are curious, adaptable, and committed to continuous improvement.
• You embrace AI and technology as leverage for better work and faster execution.
  

What Success Looks Like

Within 6 Months

• Consistently driving measurable growth and performance improvements across your brand portfolio.
• Trusted by founders and leadership as a genuine strategic growth partner.
• Improving execution quality and operational throughput across accounts.
• Contributing strategic insights that improve commercial outcomes.

Within 12 Months

• Leading growth strategy across high-value, high-profile accounts with strong retention and growth outcomes.
• Recognised internally as a specialist in performance marketing and commercial problem-solving.
• Contributing to improvements in process, strategic frameworks, and AI adoption.

Within 24 Months

• Recognised as one of the agency's leading growth specialists.
• Driving transformational growth outcomes for major eCommerce brands.
• Helping shape the agency's growth philosophy, systems, and best practices.

Benefits

• Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
• Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
• Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home if your around the London Area.
• Access private health and life insurance, providing additional peace of mind and support for you and your family.
• Participate in our company pension scheme to help you plan and save for the future.
• Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.