Brand Strategist - THG Nutrition | Myprotein

About THG  

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.  

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.  

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? 

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

The Role

We're looking for an experienced Brand Strategist to sit at the intersection of consumer insight, brand strategy and creative development.

This role will be responsible for transforming business challenges into compelling, insight-led brand and campaign briefs that inspire exceptional creative work. Acting as the voice of the consumer within the business, you will uncover deep customer understanding, identify emerging trends and translate complex data into actionable strategic recommendations.

You will play a critical role in ensuring that every major brand initiative, campaign and proposition is rooted in genuine consumer needs, motivations and behaviours.

Alongside leading our consumer insight agenda, you will work together with the internal insight team to own the proliferation of the brand health metrics, ensuring that brand performance and market understanding continually inform our strategic direction.

Key Responsibilities

Lead Consumer & Brand Strategy

• Translate commercial and business objectives into clear, inspiring and consumer-centric insights to inform creative briefs.
• Develop strategic frameworks, positioning territories and propositions that guide brand, campaigns and product development.
• Partner closely with Brand, Product and Commercial teams to ensure customer insight is embedded into decision-making.

Be the Voice of the Consumer

• Design and lead primary research programmes to understand customer behaviours, needs, motivations and attitudes. 
• Build a deep understanding of category dynamics across nutrition, wellness, fitness and lifestyle culture.
• Explore customer perceptions of Myprotein, competitors and wider market trends. Utilising all available data sources and publicly available forums. 

Drive Customer Understanding

• Champion a culture of customer obsession throughout the organisation. 
• Develop and maintain a clear understanding of who our customers are and how our audience is evolving.
• Lead future customer segmentation initiatives to identify growth opportunities and guide brand, marketing and product strategies.
• Create actionable audience frameworks that enable teams to move beyond assumptions and make evidence-based decisions.
• Monitor cultural, consumer and category trends to identify opportunities for innovation and growth.
• Present insights and strategic recommendations to senior stakeholders across the business.

Brand Health & Performance

• Work with insight to craft and evolve Myprotein's brand tracking programme across key markets.
• Analyse and interpret brand health metrics, identifying opportunities, risks and emerging trends.
• Deliver monthly and quarterly insight sessions with the insight team that inform strategic priorities and creative development.

What We're Looking For

Experience

• 5+ years experience in Brand Strategy, Consumer Insight, Strategic Planning or Brand Planning roles.
• Experience developing consumer-led brand, campaign or innovation strategies for consumer-facing brands.
• Strong background in both qualitative and quantitative research methodologies.
• Experience managing research agencies and external insight partners.
• Proven ability to translate insight into creative and commercial action.

Skills

• Exceptional strategic thinking and storytelling ability.
• Strong briefing skills, with experience developing creative briefs that inspire impactful work.
• Deep understanding of consumer research methodologies and insight generation.
• Ability to connect data, culture and consumer behaviour into clear strategic recommendations.
• Strong stakeholder management and influencing skills.
• Excellent presentation and communication skills. With a particular focus on making complex data/large data sets simple to understand. 

Desirable

• Experience within health, wellness, nutrition, fitness or FMCG categories.
• Experience leading customer segmentation projects.

What’s in it for me? 

Career Development  

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.  

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.  

Enhanced Leave  

• 25 days annual leave plus bank holidays.  

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave.  

• Buy back up to 3 days each year.  

• Unlock 2 days volunteer leave after 12-months.  

Wellbeing Support  

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym.  

• Access to our on-site physio.  

Other Perks  

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.  

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands.  

• On-site staff shop.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.  

• Anniversary gifts when you hit 5 and 10 years of service.  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.