Head of Business

The Head of Business – Elite Prestige Division position in Chelmsford is a senior leadership role responsible for driving luxury vehicle sales, maximizing high–margin profitability, and delivering a concierge–level client experience for high–net–worth buyers.

Compensation: CGBP70,000 basic salary, OTE GBP100,000+ (uncapped), company car, and comprehensive benefits package

Role Overview

You will lead a high–performing, specialized dealership team representing elite, high–priced prestige and luxury vehicles. Your focus will be on bespoke clienteling, brand stewardship, and operational excellence across sales, aftersales, parts, and administration. By fostering a culture of discretion, product passion, and white–glove service, you will ensure the site exceeds its strategic profitability targets while maintaining pristine manufacturer standards.

Reporting Structure and Team

You will directly oversee and collaborate with:

• Sales Manager
• Business Manager
• Car Sales Executives
• Technicians and Workshop Staff
• Parts, Accounts, and Administration Teams

Key Responsibilities

• Lead, mentor, and coach the sales and support teams to master bespoke vehicle commissioning and personalised client interactions.
• Maintain absolute accountability for the site P&L, focusing on gross profit per unit, accessory commissioning, and customer retention rather than high–volume discounting.
• Cultivate and manage long–term relationships with ultra–high–net–worth individuals, driving exceptional repeat purchase rates and private referrals.
• Oversee all departmental operations–ensuring seamless coordination between the showroom, elite workshop technicians, parts supply, and administrative compliance.
• Represent the brand at exclusive VIP preview events and private viewings to secure forward–order sales.
• Ensure full compliance with elite manufacturer audit requirements, corporate identity guidelines, and high Customer Satisfaction Index (CSI) benchmarks.

Candidate Requirements

• Proven track record as a General Manager/HOB within a prestige or specialist automotive retail environment.
• Deep experience dealing with high–value transactions and discerning clientele.
• Exceptional financial acumen with a history of growing net profit and managing full site P&L.
• A visible, hands–on leadership style that bridges the gap between sales performance and technical aftersales precision.