Account Manager, Paid Social

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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2854 - Account Manager, Paid Social - GCS

Role Summary and Impact                                                                             

The candidate will report into the Paid Social Account Director.  Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Google, YouTube and Linkedin campaigns. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Principal responsibilities:

Performance

• Leading the planning, creation, and on-going management of Paid Social campaigns
• Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice

• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities

• Creating and leading the execution of development and testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery

Profile

• Playing an active role in team meetings and agency events
• Writing case studies of great work delivered by the team
• Volunteering to assist with new business pitches, and other cross-agency initiatives

People

• Collaborating with other digital teams within the Mindshare Outcomes hub
• Delegating and managing workloads across the junior members of the team
• Contributing to and owning personal development plans
• Arranging/attending training to progress you and the team’s knowledge and capability

• Motivating junior team members to develop their knowledge of social best practices
• Supporting the educating of planning teams on the benefits and purpose of Paid Social

Process

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
• The accurate management of budgets, adhering to the Mindshare finance process
• Taking responsibility for junior team members accurately following all aspects of Mindshare process
• Identifying opportunities for process improvement, and providing recommendations

Performance measures:

• Consistently hitting and exceeding client’s targets
• Overseeing the implementation of best practices and knowledge sharing
• Managing the development of junior team members

Skills and Experience

Key skills & knowledge:

• Exceptional hands on Paid Social experience and comprehensive knowledge of best practice
• Experience supporting, developing, and mentoring junior team members
• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
• An expert in developing and implementing audience strategies to optimise Paid Social campaigns
• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
• Proficient in using advance features available within the native and 3 rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Aware of how Paid Social can integrate with other digital and offline channels
• Able to devise a testing approach/roadmap delivering statistically significant results and insights
• Experience working with client leadership, developing day to day client relationships
• Analytically minded with very good attention to detail, able to identify trends in large data sets

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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