Digital Account Manager Apprentice - Multi-channel Marketer apprenticeship

Summary

We deliver big ideas that do more than just catch the eye - they engage the mind and connect on a human level, and are looking to bring a Marketing apprentice into the team.

This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.

Wage

£20,000 a year

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday 9.00am - 5.00pm

40 hours a week

Start date

Monday 20 July 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Role Purpose:

This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.

Key Responsibilities:

• Attend client meetings to form and maintain client relationships
• Manage communication and follow-ups with clients
• Ensure campaign delivery completion
• Provide support across marketing channels, including socials, Meta and Google
• Use AI to improve campaign efficiency

Success After 6-12 Months:

• Running client communication independently
• Leading parts of meetings
• Owning accounts
• Driving delivery

Where you'll work

137 GOLDEN CROSS LANE
CATSHILL
BROMSGROVE
ENGLAND
B61 0LA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training course

Multi-channel marketer (level 3)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

You will be completing the Level 3 Multi-Channel Marketer Apprenticeship.

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: Online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Creating your Portfolio
• Marketing Principles & Theory
• Branding Theory and Effective Communication
• Understanding your Audience & Customer Journey
• Research Methodologies and Competitor Analysis
• Understanding Business Vision and Objectives
• Budget Management - Understanding ROI
• Marketing Campaign Planning and Scheduling
• Marketing Plan Implementation
• Content Creation: Planning and Development
• Content Creation: Tools (Practical)
• Copywriting - Persuasive writing techniques
• Quality, Standards and Legislation
• SEO: Introduction
• CMS / WordPress & Cornerstone Content
• Metrics & Analytics: Measurement tools
• Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q & A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit 

Requirements

Essential qualifications

GCSE in:

• English (grade 4)
• Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Logical
• Team working
• Creative
• Initiative