Digital Brand Designer

We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between. We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches. You'll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it. This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts. What you’ll do: Brand Differentiation & Identity: Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another Protect each brand's personality, tone, and positioning across every output Actively identify and prevent brand convergence across products and touchpoints Turn brand strategy into tangible, differentiated design direction Brand Expression in Product: Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA Partner with Product Design to embed brand effectively into interfaces without compromising usability Cross-Team Alignment: Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions Align with Content Designers so visual language and tone of voice work as one Visual Systems & Scalability: Partner with Design Systems teams to encode brand expression into scalable, reusable components Define the right balance between shared foundations and brand-specific expression Ensure brand updates can roll out efficiently and consistently across all platforms Execution & Quality: Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique Be the quality filter for brand alignment across all team outputs How you’ll do it: A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond A strong attention to detail in typography, layout, colour, and visual composition Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams Proficiency in Figma and collaborative design tools Open to feedback and collaborative by nature Desirable: Exposure to brand work in both product and campaign contexts Background in online gaming, sports betting, or entertainment Working knowledge of AI-powered design tools Interest in or experience with motion design or animation Familiarity with design systems or component-based thinking What We Value: A genuine love of craft and a desire to keep getting better Curiosity about brand, about the industry, about how design shapes perception A team player who shares work early and takes feedback well Attention to detail without losing sight of the bigger picture A belief that strong brands are both consistent and unmistakably distinct Enthusiasm for working across disciplines and learning from those around you What’s in it for you: Flexible ways of working – home or office, it’s your choice! £1,000 learning fund Twice-yearly bonus (with part of it guaranteed!) Pension contribution scheme Private healthcare Access to thousands of Udemy courses Invest via the Company Sharesave Scheme 16 hours paid volunteering time per year Unlimited holiday About Flutter: Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. About Flutter UK & Ireland: The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover... We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.