Senior Marketing Executive

About The Role

Team – Vitality Programme and Engagement

Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role

• Proven customer engagement and retention marketing experience
• Strong partner campaign delivery and optimisation
• Demonstrated member communications and engagement strategy execution

What this role is all about

Join Vitality’s Programme & Engagement Marketing team and play an important role in delivering marketing campaigns that help members get more value from the Vitality programme. Working across engagement, retention and partner-led activity, this role translates strategy into impactful communications and initiatives. Working closely with colleagues and external partners to increase engagement, raise programme awareness and strengthen member loyalty.

Key Actions

• Responsible for implementing the Vitality programme and engagement marketing strategy as set out by Director and Head of the team
• Plan and operationally coordinate activities across a varied portfolio of campaigns and initiatives to keep momentum and deliver against timelines, to ensure a quality customer experience and high level of customer understanding
• Responsible for co-ordinating and briefing all the key supporting channels and teams needed to execute brilliantly against the Vitality programme and engagement strategy including content and social, design and copy, digital product, CRM and external agencies and our Vitality partners. Working with other teams in the business to ensure quality standards and deadlines are adhered to
• Own communications relating to product changes and updates for example; communicating new Vitality partners, points changes, partner removals
• Maintain relationship with our Vitality partners and suppliers, ensuring we our optimising marketing opportunities with them and where they are incorporating the Vitality brand into their own material that they adhere to brand guidelines
Building and maintaining strong relationships with key stakeholders including Vitality Operations, Servicing, Retention and Distribution, Enterprise and the broader Marketing team

What do you need to thrive?

• Degree-level education or equivalent relevant experience
• Proven experience in a marketing role within a dynamic business environment
• Experience planning, managing and delivering marketing campaigns and projects
• Strong written communication skills, with the ability to create clear and concise customer communications and briefs
• Experience translating complex products or technical concepts into customer-friendly messaging
• Excellent stakeholder management and relationship-building skills
• A collaborative approach and the ability to work effectively across multiple teams

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, w e will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026 , and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.