Senior Digital Media Executive (Fixed-term contract)

Location: Hybrid - minimum fortnightly presence in London
Salary: From £40,000 per annum
Level: Senior Executive - this role sits below our Manager position

About the Role

We are looking for a Senior Digital Media Executive to join our central SMG media team, working across Boots’ first-party data proposition (A360). This is for a fixed-term contract, lasting for 6-9 months. In this role, you will take ownership of paid social campaigns end to end, activating, optimising, and driving performance through first-party data while collaborating closely with planning, insights, and client teams to deliver measurable impact.

If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape . Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow . At SMG, it’s not just about filling a role but building the future together.

• £1,800 yearly wellbeing fund (on top of your salary!)

• Free Headspace subscription

• 4 extra Wellbeing Days off per year

• 4pm finishes every Friday

• Flexible and hybrid working

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team .

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

You’ll bring:

• Experience in paid social media buying

• Hands-on experience with platforms such as Meta, Pinterest, and TikTok (preferred)

• Strong understanding of lower funnel performance campaigns including CPA, ROAS, and ROI

• Familiarity with digital performance metrics and campaign reporting

• Intermediate Excel skills

• Strong analytical mindset with excellent attention to detail

• Ability to manage multiple priorities in a fast-paced environment

• Experience in FMCG, retail, or media environments (preferred)

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

What You’ll Be Doing

Your days will be dynamic. You might find yourself:

• Owning end to end campaign activation, including setup, pacing, optimisation, and reporting

• Building and managing paid social campaigns using first-party data

• Troubleshooting campaigns and implementing tracking, audience pushes, and optimisations

• Monitoring performance and identifying opportunities to improve efficiency and results

• Collaborating with planning, insights, and client teams on campaign strategy and execution

• Supporting campaign reporting, including mid-campaign updates and post-campaign analysis

• Assisting with campaign planning decisions across audiences, platforms, and ad tech

• Attending client calls and presenting performance insights where needed

• Exploring new platforms, partnerships, and innovation opportunities

• Supporting wider team initiatives and staying up to date with industry trends

Our Values:

Stay honest. Stay hungry. Stay foolish. Have fun.

Useful Links Before You Apply:

Still Curious?

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