Digital Trading Manager - EU Sites

At Frasers Group, we’re building a high-performance digital trading environment where results matter and our people are supported to deliver them. We operate at pace, make data-led decisions, and give our teams the tools, ownership and backing to continuously improve and win. This is a place for ambitious digital trading and ecommerce professionals who want both challenge and support – where you’re trusted to take ownership but never left without the guidance to succeed.

Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience through our ecosystem of brands including Sports Direct, FLANNELS, USC, Frasers and GAME.

Why join us?

At Frasers Group, we fear less and do more. We’re a business built on high expectations, fast decision-making and continuous improvement — but equally, we invest in our people to ensure they have the support, capability and clarity to deliver. Whether it’s through exposure to large-scale campaigns, access to best-in-class tools, or working alongside experienced trading and ecommerce specialists, you’ll be set up to perform and develop at pace.

To succeed here, you’ll need to live and breathe our values:

Think without limits – Think fast, think fearlessly

Own it and back yourself – Take accountability for performance and outcomes

Be relevant – Stay close to the customer, the data and the market

Are you ready to join the Fearless?

Job Description

This is an exciting opportunity for someone to define, own and execute a strong digital trading strategy. Passionate about digital trading, this is an opportunity for someone who takes a hands-on approach to manage and lead their trading team. Joining at a period of high performance and significant investment into digital is an amazing opportunity for someone to contribute to the growth and development of the performance of the Frasers Group Customer Team.

Full accountability for driving digital sales through the commercial strategic planning, initiative building and operationalisation of our digital fascias. You will be responsible for the development and execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and other sales and customer KPIs.

• Accountable for managing the day to day trading and execution of multiple websites
• Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
• Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour
• Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
• Lead the delivery and reporting of all on-site promotions and content activity
• Define and manage forward-looking / longer-term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
• Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels
• Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPI’s
• Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance
• Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion
• Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

People Management.

• Demonstrate strong leadership and extensive people management skills
• Set clear objectives, goals and development plans
• Build an effective and motivated team, to work as more than a collection of individuals
• Be an active and positive contributor to the team, contributing to the overall digital strategy
• Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all

Qualifications

• Valid working rights for the UK
• Fluency in either French, Dutch, German, Spanish, Danish (both written and verbal)
• Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
• Experience working within e-commerce platforms
• Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
• Experience in team management and development
• Independent, self-motivated, and proactive
• At least 5 years of experience in a similar digital role in a retail or consumer brand

Additional Information

We offer a 4-1 flexible working pattern, with 1 day from home each week. Our offices are modern and open plan. With incredible career development opportunities supported by our Learning & Development team, you will work with industry experts to guide and shape projects that will deliver commercial growth across household name brands.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - 

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.