- Own the inbound demand generation strategy across paid, organic and partnership channels
- Drive growth in MQLs, SQLs, pipeline and marketing-generated revenue
- Manage and optimise paid acquisition across Google Ads and LinkedIn
- Develop technical SEO and Answer Engine Optimisation (AEO) strategies
- Improve website conversion through landing page optimisation and A/B testing
- Design and execute experiments to improve acquisition performance
- Analyse funnel performance using metrics including CPL, CAC, ROAS and conversion rates
- Partner with Sales to improve lead quality and pipeline conversion
- Collaborate with Brand and Product Marketing to launch high-performing campaigns
Vacancy posted 10 days ago
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