Senior Biddable Media Manager

About The Role

We're looking for an experienced Senior Biddable Media Manager to lead our in-house paid media function, shaping the strategy, performance and future direction of biddable media across the business.

Reporting to the Director of Performance Marketing , you'll own the strategic direction of a £10m+ annual media investment across search, social, display, video and programmatic channels. This is a highly visible leadership role where you'll influence senior stakeholders, drive commercial growth and build a best-in-class biddable media capability.

You'll combine strategic leadership with operational excellence, remaining close enough to the detail to challenge performance, identify opportunities and support your team in delivering exceptional results.

What you'll be doing

• Define and lead the paid media strategy across search, social, display, video and programmatic channels, ensuring investment supports commercial and customer growth objectives.

• Oversee £10m+ of annual media investment, driving performance against key KPIs including ROAS, CPA and revenue growth.

• Lead, coach and develop a team of biddable media specialists, fostering a high-performance, test-and-learn culture.

• Build strong relationships with senior stakeholders, agency partners and key platforms including Google, Meta and TikTok.

• Drive innovation across media planning, measurement, attribution, automation and AI-enabled optimisation.

• Use data, insights and commercial understanding to influence decision-making and identify new growth opportunities.

What we're looking for

• Significant experience in paid media and performance marketing, including leadership of high-performing teams.

• Proven success managing large multi-channel media budgets across search, social and programmatic channels.

• Strong expertise across Google, Meta and programmatic platforms, with a solid understanding of attribution, measurement and optimisation.

• A strategic thinker who can balance long-term planning with a hands-on approach when needed.

• Excellent stakeholder management and influencing skills, with the confidence to engage and challenge at senior leadership level.

• Commercially minded, data-driven and focused on delivering measurable business outcomes.

• Curious, innovative and passionate about testing, learning and driving continuous improvement.

As a Senior Biddable Media Manager at RAC, you’ll get benefits that go the extra mile

• Earnings That Motivate –  enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver

• Tools to Drive Your Future –  get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.

• Financial Security & Perks – pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.

• Wellbeing That Works for You –  our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.

• Extras That Make a Difference -  access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.

Why RAC?

For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.

We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.