content marketing manager

content marketing manager Job Description Template

Our company is looking for a content marketing manager to join our team.


  • Ensure all content is on-brand, consistent, and optimised for SEO and user experience;
  • Reviewing strategy and delivery, compiling data and analytics and reporting;
  • Developing best practices and systems;
  • Working with key stakeholders across the organisation;
  • Planning, creating, editing and delivery of content across all of their channels (online, email, social media, video and print);
  • Produce compelling and creative written pieces to showcase to prospective prospects;
  • Maintaining high standard of content across all platforms and channels;
  • Working directly with senior management and the founders;
  • Own the editorial calendar and voice guidelines;
  • Build and manage our team of freelance contributors;
  • Write corporate blog posts, announcements about product, and craft thought leadership in partnership with our executive team;
  • Drive the performance of’s owned content marketing channels;
  • Build and grow our content distribution channels, including syndication, native and placed content;
  • Oversee’s blog and other educational resources;
  • Understand and articulate the company’s value proposition with clarity and consistency.


  • Self-motivated and good at creating and maintaining relationships;
  • Strong communicator that is confident in engaging multiple stakeholders;
  • Strong attention to detail in all aspects of work;
  • Seeks and enjoys responsibility and autonomy;
  • Great organisational, prioritisation and, project management skills;
  • Qualified to at least Bachelours degree or equivalent;
  • Confident copywriter with extensive experience of briefing external writers;
  • Using analytical data to drive website traffic;
  • High enthusiasm for career growth and passion;
  • Defining and implementing a B2B content marketing strategy;
  • Knowledge of how to use platform specific social media to target businesses;
  • Managing freelance talents and budgets;
  • Commissioning articles to industry professionals and knowing where to source them;
  • Experience of creating an omni-channel digital content strategy;
  • Strong digital copywriting and content writing skills.