content marketing manager Job Description Template
Our company is looking for a content marketing manager to join our team.
Responsibilities:
- Ensure all content is on-brand, consistent, and optimised for SEO and user experience;
- Reviewing strategy and delivery, compiling data and analytics and reporting;
- Developing best practices and systems;
- Working with key stakeholders across the organisation;
- Planning, creating, editing and delivery of content across all of their channels (online, email, social media, video and print);
- Produce compelling and creative written pieces to showcase to prospective prospects;
- Maintaining high standard of content across all platforms and channels;
- Working directly with senior management and the founders;
- Own the Checkout.com editorial calendar and voice guidelines;
- Build and manage our team of freelance contributors;
- Write corporate blog posts, announcements about product, and craft thought leadership in partnership with our executive team;
- Drive the performance of Checkout.com’s owned content marketing channels;
- Build and grow our content distribution channels, including syndication, native and placed content;
- Oversee Checkout.com’s blog and other educational resources;
- Understand and articulate the company’s value proposition with clarity and consistency.
Requirements:
- Self-motivated and good at creating and maintaining relationships;
- Strong communicator that is confident in engaging multiple stakeholders;
- Strong attention to detail in all aspects of work;
- Seeks and enjoys responsibility and autonomy;
- Great organisational, prioritisation and, project management skills;
- Qualified to at least Bachelours degree or equivalent;
- Confident copywriter with extensive experience of briefing external writers;
- Using analytical data to drive website traffic;
- High enthusiasm for career growth and passion;
- Defining and implementing a B2B content marketing strategy;
- Knowledge of how to use platform specific social media to target businesses;
- Managing freelance talents and budgets;
- Commissioning articles to industry professionals and knowing where to source them;
- Experience of creating an omni-channel digital content strategy;
- Strong digital copywriting and content writing skills.