General Manager Support

An exciting opportunity awaits an ambitious and people-focused General Manager to launch and lead a brand-new premium boutique Reformer Pilates studio on King's Road, Chelsea , opening in early January .

Joining ahead of opening, they will spend their first weeks training and shadowing within the brand's established London studios before taking the lead on launching Chelsea. This means building the team, the community and the membership base from day one.

The brand has built its name on a hospitality-led member experience, premium class delivery and a genuine sense of community, and is fast establishing itself as a leading destination for Reformer Pilates. Start Date: By early December, ahead of a January opening

The General Manager will shape the Chelsea studio's culture, team and reputation from the ground up, with the support of a founder-led business and the playbook of its existing London sites. It suits someone who thrives in boutique fitness, loves building community, and wants to grow with a brand at an exciting stage of its UK expansion.

Complete an immersive training period across the brand's existing London studios, learning its operations, standards and member journey.

Lead the recruitment and onboarding of the founding Chelsea team across front of house and coaching.

Build local partnerships and community initiatives across Chelsea to establish the studio before its doors open.

Studio Leadership & Community

Act as the face of the business, building genuine relationships and fostering a welcoming, inclusive community.

Create an environment where members feel recognised, supported and inspired throughout their fitness journey.

Commercial Performance & Membership Growth

Take ownership of the studio's commercial performance, driving revenue, profitability and sustainable growth.

Deliver membership acquisition, retention and utilisation targets through exceptional customer experience and strong commercial leadership.

Oversee membership sales, renewals, retail performance and additional revenue opportunities.

Monitor studio KPIs, identifying trends and implementing strategies to maximise performance.

Collaborate with marketing on local campaigns, events and partnerships to drive awareness and lead generation.

Build and develop a high-performing team across front of house and coaching.

Create a positive, accountable and engaging team culture built around exceptional service.

Conduct regular one-to-ones, performance reviews and development planning.

Lead team meetings and ongoing training to ensure consistency across every member interaction.

Support coach development and ensure class delivery reflects the premium standards of the business.

Manage staffing rotas, payroll considerations and operational scheduling.

Create initiatives that strengthen engagement, retention and community loyalty.

Manage studio management systems (Mindbody), memberships, bookings and reporting.

Produce regular operational and commercial reports for senior leadership.

Support studio social media and local marketing initiatives where appropriate.

Previous experience in a management position within boutique fitness, wellness, hospitality or another premium customer-focused business.

Proven experience driving membership sales, retention and commercial performance.

Excellent understanding of operational management, staffing and studio performance.

Outstanding communication and relationship-building skills.

Flexible to work early mornings, evenings and weekends as required.

Previous experience using Mindbody or similar studio management software.

Experience supporting local marketing, events and community engagement initiatives.

Your recruiter for this role is Charlotte Wood, Recruitment Consultant at Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.