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Humanity Over Algorithms: Inside Jooble’s Customer Success Strategy

Humanity Over Algorithms: Inside Jooble’s Customer Success Strategy
Date: 29 May 2025

On May 22, 2025, Jooble’s UK Country Manager, Valeriia Mostytska, spoke at the Job Boards Connect Live Show and shared something that doesn’t always get enough airtime in the tech world: the power of human connection in customer success.

The topic “Not Only in Automation We Trust: The Human Touch in Customer Success,” was a reminder that while automation is vital for scale, it’s people who build trust, loyalty, and long-term growth.

Valeria made a strong case: yes, automation boosts efficiency. But what about real value? That still comes from people. From listening, caring, understanding the client’s world and walking alongside them — not just sending automated reports.

“We admire Arkwright’s water-powered mill for revolutionizing production,” Valeria said, “but we still treasure a hand-knit scarf because of the care behind it.” 

That’s the heart of the message: personalization is irreplaceable.

Jooble’s Customer Success Strategy

In Jooble just 14 dedicated Customer Success Managers support more than 700 clients across 67 countries. 

In key markets, each CSM brings local expertise, and multi-country managers ensure consistency and care. Regular bi-weekly check-ins and quarterly strategic reviews help keep the pulse on client goals. The team use tools like Google Analytics, Tableau, Salesforce, and custom dashboards.

“At Jooble, our Customer Success Managers are both product experts and client advocates”, – Valeria noted.

And this approach is working, the numbers speak for themselves:

  • 29% global revenue growth in 2024
  • 30% increase in Q1 2025 
  • UK revenue grew 23% last year and kept rising in Q1 2025 despite market headwinds

Where Automation Falls Short

One of the most talked-about moments was Valeria’s story about Klarna. In 2023, the Swedish fintech company boasted about firing 40% of its employees because AI substituted all of them. 

After that replacement, the company had to backtrack — quality dropped, and customer frustration grew. 

“Artificial intelligence needs to be educated,”  Valeria said, “Customer Success should also be educated. But Customer Success, unlike a machine, can demonstrate empathy, understanding of business needs.”

Read also: Jooble Named One of the Top 10 Job Search Platforms in Switzerland

The Eisenhower Matrix, Reimagined for Customer Success

Valeria offered a practical framework to guide where we automate and where we don’t:

  • Urgent and important: Act now — usually human-driven
  • Important but Not Urgent: The sweet spot for relationship-building
  • Urgent but Not Important: Great for automation
  • Neither: Automate and move on

This tool helps Jooble’s teams prioritize thoughtfully, not just quickly.

When Clients Don’t Listen

Not every recommendation gets a green light — and that’s okay. Customer Success is about partnership, not pressure. Valeria shared how Jooble handles moments when clients ignore advice or stick to old habits.

What we can do:

  • Adapt our side of the strategy. Optimize traffic sources, test formats, and even build custom solutions when needed.
  • Keep the experience smooth. Everything we do — from UX improvements to data dashboards — is designed to create value without adding friction.

What we suggest, but can’t enforce:

  • Raise CPC to boost visibility.
  • Improve job descriptions. A few seconds decide whether a candidate clicks or scrolls. Mentioning perks like flexible hours or paid time off can increase engagement by 30%.
  • Segment job categories for fairer pricing (because a lawyer and a cashier shouldn’t cost the same to advertise).

When performance drops, we analyze the data, review specific listings, and reach out with tailored tips. It’s never about blame — it’s about helping clients see what’s possible when they meet us halfway.

Because success isn’t a one-way street — it happens through collaboration.

Support Is the Service

Let’s dive into the statistics that say it all:

  • 60% of Jooble clients associate our company with the word “helpful”
  • 92% satisfaction rate in the latest survey

People remember how you made them feel. And Jooble’s clients feel supported.

“Listen to your clients. Listening is the foundation of every good relationship — business included.”

In a world racing toward full automation, it was a moment of pause for reflection. A reminder that empathy, attentiveness, and human support aren’t just nice-to-haves — they’re core business strategies.

Want to know how we’re redefining customer success at Jooble?
Let’s talk — or check out more insights in our blog.

Date: 29 May 2025
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