The recruitment market is changing rapidly, and at the TAtech Europe 2024 conference in Paris, much of the discussion centred on adapting to these shifts and staying competitive. Among the standout speakers was Yana Levchenko, Jooble’s Country Manager for France, who highlighted how prioritising a customer-centric approach has become a key advantage in today’s landscape.
From Product-Focused to Customer-Focused: Jooble’s Journey
Since joining Jooble in 2018, Yana has observed the company’s transformation from a product-driven focus to a customer-first approach. During her talk, she showcased the impressive growth in site traffic, demonstrating how prioritising customers has significantly boosted user engagement. This transition wasn’t without challenges — it meant re-evaluating processes and strategies.
However, the results speak for themselves: every stage of the interaction now delivers genuine value to both users and clients.
Lessons from Industry Leaders
Yana highlighted several companies that have thrived by embracing a customer-centric approach:
These examples underscore that customer-centricity isn’t just a passing trend — it’s a strategic route to sustainable growth and resilience.
Read also: The Reasons Behind Ineffective Job Ads: Insights from Jooble’s Head of Sales
How Jooble Puts Clients First
At Jooble, a customer-first approach involves meaningful engagement with two key groups — job seekers and clients. Through interviews and surveys, Jooble uncovers user challenges and implements solutions driven by their feedback. This approach goes beyond individual projects; it represents a fundamental shift in the company’s philosophy. Today, Jooble’s employees collaborate in cross-functional teams to develop products that align with customer needs and priorities.
Using Analytics to Serve Clients
Jooble leverages regular surveys to gain deeper insights into client needs and guide improvements. In a recent survey, 77% of respondents rated Jooble as an effective platform, while 69% praised the success manager service. This valuable feedback enables the Jooble team to prioritise the right initiatives and develop features that truly matter to users.
Transparency with Tracking 2.0
Jooble recognises the importance of data control for its clients and has launched the Tracking 2.0 system. This tool enables clients to monitor traffic at every stage, from “Initial Response” to “Registration,” offering a clear view of campaign performance.
To simplify analysis, Jooble provides a dynamic traffic mix, helping clients evaluate results and fine-tune their strategies. Tracking 2.0 also unlocks numerous optimisation possibilities, ensuring quality control and helping clients achieve their goals.
Read also: Unlock New Opportunities with Jooble: Analyze Campaigns in Your Personal Account
Jooble’s Role in the Future of the Job Market
Jooble is more than just a job aggregator — it’s a trusted partner for job sites and job seekers navigating an ever-changing market. With innovations like Tracking 2.0, Jooble is redefining recruitment by making hiring processes simpler, smarter, and more transparent.
As the job market evolves, Jooble remains agile, leveraging technology and customer feedback to refine solutions that benefit everyone.
Our mission is to connect people with their dream jobs while helping companies find the perfect candidates.By prioritising innovation and understanding client needs, Jooble is paving the way for a more personalised and impactful job search experience.
