Marketing and Events Apprentice

Summary

Marketing & Events Apprentice will help deliver engaging and consistent marketing support across digital and offline channels. Working across a varied portfolio of services and audiences, the postholder will support brand development, content creation, campaigns, events, corporate engagement, giving, marketing and digital performance.

Wage

£21,041 a year

Training course

Multi-channel marketer (level 3)

Hours

30 hours per week (with some evening and weekends). Band 1, Scale Point 5 – £25,950.49 FTE (£21,041 actual salary for 30 hours per week), paid monthly by Automated Credit Transfer on the 25th of each month.

30 hours a week

Start date

Thursday 22 October 2026

Duration

1 year 2 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Events support

• Support the planning and delivery of Impact Initiatives sector events, including conferences and networking events.
• Support public-facing events and campaigns, including preparing and setting up stands, engaging with members of the public and representing the charity.
• Help coordinate event promotion, bookings, materials, suppliers, speakers, attendees and post-event evaluation. 

Third-party and challenge events 

• Support the charity's participation in third-party and challenge events, including some evening and weekend events.
• Recruit and steward participants, provide timely communications and resources, and help participants feel valued and connected to the charity.
• Attend events to support participants, represent Impact Initiatives and help with practical set-up and delivery. 

Corporate engagement and networking 

• Research and identify appropriate local businesses and potential corporate partners.
• Support corporate outreach through personalised emails, telephone contact, social media and face-to-face engagement.
• Help build and maintain positive relationships with corporate supporters, including keeping accurate records, coordinating communications and identifying opportunities for continued involvement.
• Attend relevant networking events on behalf of Impact Initiatives, including some evening and weekend events. 

Brand and design 

• Support the development and consistent use of Impact Initiatives branding across the organisation.
• Support the design and production of accessible, high-quality marketing materials for digital and print use, working within agreed brand and accessibility guidelines.
• Maintain organised templates, image libraries and marketing assets. 

Content, campaigns and copywriting 

• Support the planning, delivery and evaluation of integrated marketing campaigns for different services and audiences.
• Write and edit short- and long-form copy, using agreed tone of voice, messaging and content guidelines.
• Support the gathering of stories, case studies, photographs and other content from colleagues, customers and partners, ensuring appropriate consent and safeguarding procedures are followed.
• Support the marketing of individual giving and legacy opportunities through planned, sensitive and audience-appropriate communications. 

Digital marketing and performance 

• Support search engine optimisation (SEO), including keyword research, website content improvements and monitoring performance.
• Support search engine marketing (SEM) and paid digital activity, including campaign set-up, budget tracking, monitoring and reporting where appropriate.
• Use analytics and channel insights to evaluate activity, identify learning and recommend improvements.
• Keep up to date with relevant digital trends, tools, platform changes and marketing regulations. 

Awards and profile raising 

• Research and identify suitable awards and recognition opportunities for Impact Initiatives, its services and staff. 
• Manage an awards calendar and coordinate deadlines, approvals and submissions.
• Gather evidence, statistics, stories and supporting material, and contribute to clear and compelling written applications. 

Where you'll work

You can select which locations you want to apply for in your application on Find an apprenticeship.

This apprenticeship is available in these locations:

• Emmaus Manor Offices, Manor Road, Portslade, Brighton, BN41 2GD
• 69 Ship Street, Brighton, BN1 1AE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

CREATIVE PROCESS DIGITAL LTD

Training course

Multi-channel marketer (level 3)

What you'll learn

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Apprenticeship and development 

• Actively participate in the Level 3 AI Digital Marketing apprenticeship, completing learning activities, portfolio evidence and assessments within agreed timescales.

• Apply learning from the apprenticeship to live projects and campaigns, taking increasing ownership as skills and confidence develop.

• Work with the line manager and training provider to identify suitable projects that meet both organisational priorities and apprenticeship requirements. 

• As part of the apprenticeship, you will spend one day per week completing your apprenticeship training with Creative Process Digital. Training will be delivered in-person and online with 1 training day per month taking place in person at the Creative Process Digital training centre in Brighton. You will apply your learning directly within the workplace, developing practical skills alongside your day-to-day role.

Requirements

Essential qualifications

GCSE in:

Maths & English (grade A*-C or 4-9)

Desirable qualifications

A Level in:

Any (grade A*-C)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Team working
• Creative
• Initiative
• Non judgemental

Other requirements

General Skills:

• To work within the project and organisational policies and procedures.
• To attend regular supervision sessions and meetings as required by the Head of Business Development. To attend regular staff meetings. To attend ‘Impact days’ as required. To attend training events as relevant to your service area.
• To be aware of the needs of other workers, paid or unpaid, and contribute positively to a supportive working environment.
• To comply with and implement Impact Initiatives Equal Opportunities Policy and any specific policies and procedures designed to promote and monitor equal opportunities.
• To comply with and implement Impact Initiatives Health and Safety Policy and Procedure relating to the specific activities on which you are employed. Generally, to take reasonable care for health and safety of all those affected by this work.
• To undertake any other duties, as appropriate to the character of this work and as requested by the Head of Business Development as reasonably required. 

Essential Skills

• Excellent written and verbal communication skills, with the ability to produce clear, engaging content for different audiences.
• Strong organisational skills, with the ability to manage deadlines, multiple tasks and campaigns.
• Creative mindset with an eye for clear, accessible and consistent design.
• Confident using digital systems and Microsoft 365, with the ability to quickly learn tools such as Canva, Adobe or equivalent.
• Ability to work collaboratively while also using initiative and taking ownership of tasks.
• Ability to work accurately, follow brand and copy guidelines, and demonstrate strong attention to detail.
• Ability to use data and insights to review performance and improve marketing activity.
• An interest in marketing, communications, fundraising and the charity/community sector.
• Understanding of, or willingness to learn, social media content creation and channel management.
• Commitment to equality, diversity, inclusion and accessible communications.
• Understanding of confidentiality, consent and data protection.
  Ability and willingness to travel to services/events and occasionally attend evening or weekend events, where required.
• English and maths qualifications at the level required for the apprenticeship, or willingness to complete Functional Skills where required.
• Eligible and willing to undertake the Level 3 AI Digital Marketing apprenticeship, including all required off-the-job learning and end-point assessment.

Desirable Skills

• Experience supporting events, campaigns, fundraising or community engagement.
• Experience building relationships with businesses, supporters or external partners.
• Knowledge of SEO, SEM, web analytics or paid digital advertising.
• Experience in copywriting, design, photography or video creation.
• Knowledge of charity marketing, individual giving, legacy marketing or challenge events.
• A full driving licence and access to a car, where required for events and transporting materials.
• Relevant qualification in marketing, media, communications, design, English or a related subject.
• Experience working collaboratively across teams, using initiative and taking ownership of tasks.
• Understanding of confidentiality, consent, data protection and the appropriate use of customer stories and images.
• Commitment to equality, diversity, inclusion and accessible communications.
• Willingness to attend occasional evening and weekend events, with appropriate notice.