Regional Business Development Manager (East)

This is an exciting opportunity for a driven, commercially focused sales professional to make a real impact. You’ll take ownership of a defined region, identifying new business opportunities, strengthening client relationships, and delivering tailored solutions that create long-term value. This role suits someone who thrives on building relationships, spotting opportunities, and closing deals, while working collaboratively with internal teams to deliver exceptional results. This role will be based in an around West of England and Wales. What You’ll Be Doing Developing and executing strategic sales plans to drive regional growthBuilding and nurturing strong client relationships across multiple sectorsAchieving and exceeding sales targets, contributing to overall business successIdentifying and converting new business opportunitiesConducting site surveys, product demonstrations, and customer trialsDelivering compelling, value-driven proposals and solutionsMonitoring sales performance, analysing data, and identifying areas for improvementManaging and developing key accounts and stakeholder relationshipsTracking performance through tools such as Sales Tracker and budget reportingAnalysing market trends, competitor activity, and new opportunitiesDeveloping accurate sales forecasts and collaborating with operations and financeEstablishing strategic partnerships to drive revenue growthNegotiating agreements to create mutually beneficial outcomesWorking closely with marketing, product, and service teams to ensure aligned deliverySupporting customer training and product development initiativesOptimising the sales funnel and improving conversion ratesRequirements Proven experience in a sales role (mid-tier level), ideally within B2B environmentsExperience selling to SMEs, owner-operated businesses, and larger organisationsA strong track record of achieving and exceeding targetsExcellent communication, presentation, and negotiation skillsStrategic thinker with strong commercial awarenessCustomer-focused with a consultative sales approachAnalytical mindset with a data-driven approach to decision-makingInnovative and proactive in identifying new business opportunitiesAbility to collaborate effectively across cross-functional teamsBenefits Competitive salaryPrivate healthcare21 + days annual leave plus bank holidaysEnhanced workplace pension schemeAccess to our discount and wellbeing portal, ICE CubeLife assurance which is 2x annual salaryBonus payment of £100.00 following 5 years’ service then an additional £25.00 for each subsequent year of service e.g. £125.00 following 6 years’ serviceHoliday buy back scheme About ICE With over 50 years of experience, ICE is the UK’s largest independent provider of cleaning equipment. We manage thousands of sites across the UK in a wide variety of sectors including retail, healthcare, warehousing, manufacturing, distribution, and education. As well as supplying and servicing traditional cleaning equipment, we also have over a decade of experience in robotic floor cleaning machines. We are not only committed to a greener future through our own ESG strategy, but we also place the utmost focus on ensuring we offer products and services to customers that support their own sustainability goals and commitments. At ICE we strive to encourage personal development and career progression, offering on-the-job training as well as support for professional qualifications for our employees. We are a fast-growing business, and this position would suit someone who likes to hit the ground running and has a drive for success. How we do it: But we’re still growing, and that’s why we need you. ICE is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at ICE are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. Want to join our mission? If ICE sounds like the place to be to you, please apply using the link below.