- As Director of Product Marketing for AI Solutions, you will lead go-to-market strategy, positioning, and messaging for Sophos’ AI security portfolio and the emerging categories reshaping how defenders operate, including Sophos AI Defense and Fusion AI
- This is a build-and-launch role, working across product management, Sophos X-Ops research, sales enablement, demand generation, and channel marketing to turn technical innovation into pipeline and customer outcomes
- You must be AI-native in how you work, using AI as a multiplier for your own judgment to research faster, draft sharper, and ship at the pace the market demands
- In your capacity as an Individual Contributor within the Sophos Product Marketing team, you will work closely with your Product Marketing colleagues to develop the AI narratives for our broader solution portfolio, including AI-augmented MDR, AI-native detection and response, and protections built for an AI-accelerated threat landscape
- Own positioning and messaging for Sophos’ AI solutions portfolio, including the new and emerging categories where Sophos is defining the market
- Build the category narrative around AI-native cybersecurity defense, anchored in Sophos’ position that AI handles scale and humans handle judgment and accountability
- Guide the AI-related messaging for the broader Sophos portfolio, ensuring consistency at every point
- Translate deep technical capability into clear, differentiated, channel-ready stories that resonate with security buyers, MSPs, and end customers
- Develop and maintain the messaging frameworks, value propositions, competitive positioning, and proof points that ladder to the broader Sophos narrative
- Lead end-to-end go-to-market planning for new AI solutions and category launches, from internal readiness through external announcement, partner enablement, and demand generation
- Partner with Product Management to shape launch scope, sequencing, and tiering decisions that align market readiness with product reality
- Build the asset library that powers each launch: pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks
- Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events to deliver coordinated, high-impact launches
- Equip the Sophos channel network (MSPs, MSSPs, resellers, VARs) to sell, position, and operationalize Sophos’ AI solutions with confidence
- Build enablement programs in partnership with Sales Enablement and Channel Marketing that meet sellers and partners where they are, from first pitch through technical deep dive
- Author the talk tracks, objection handling, and competitive positioning that frontline sellers and SEs need to win in AI-influenced deals
- Maintain a working point of view on the AI cybersecurity market, including category boundaries, competitive moves, analyst coverage, and where Sophos is uniquely positioned to lead
- Partner with Competitive Intelligence to track and respond to AI-related claims and product launches from established competitors and emerging entrants
- Brief the analyst research community (e.g., Gartner, IDC, Omdia, etc.) on Sophos’ AI portfolio, with the goal of shaping category definition and positioning
- Build a feedback loop with customers, partners, and the field to test, refine, and validate messaging in-market
- Work with the Customer Marketing and Channel Marketing teams to develop the customer and partner evidence, including case studies, quotes, references, and outcome data, that proves the value of Sophos AI solutions
- We encourage teams to get together in person periodically to help facilitate teamwork
- Remote-first working model & hybrid options
- Flexible start and end times for many roles
- Leadership development program
- Access to LinkedIn Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Benefits
You might be a product marketer who’s embraced an AI-native approach to your craft, a product manager who has shipped and positioned technical solutions, or an AI builder who can tell a story as well as you can build. What matters is the combination of technical fluency, market instinct, and storytelling you bring to the roleComfort operating in ambiguity, on short timelines, in a fast-moving market7+ years in roles that combine technical depth and market-facing communication: product marketing, product management, developer relations, founding or building AI products, or similarA track record of turning competitive findings into positioning, battlecards, and objection handling that sellers use in live deals, and of keeping that intelligence currentSharp writer and communicator comfortable briefing analysts, enabling sellers, and presenting to senior stakeholdersFluency in a channel-led model, or the ability to learn one fast, positioning and enabling through MSPs, MSSPs, resellers, and distributors as the operating model, not just the route to marketProven track record bringing new products or categories to market, whether through positioning, launch, or building the thing itselfThe ability to build the full launch asset library and the judgment to know what belongs in it: pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooksAI-native in how you work: you use AI as a default part of your daily workflow, not an occasional experiment, with fluency across frontier tools for research, competitive analysis, drafting, and synthesis, and the judgment to know when output is ready to ship and when it needs human reworkDemonstrated ability to translate deep technical capability into clear, differentiated stories that land with buyers, partners, and the fieldA bias for automating your own toil: you build lightweight tools, prompts, and workflows for repetitive work (campaign analysis, message testing, launch workflow automation) that make GTM teams measurably faster, and you share them across sales, channel, and marketing rather than keeping them personalHands-on competitive instincts: you do primary research yourself rather than waiting for analyst coverage, getting into competitor trials, demos, documentation, release notes, and pricing and packaging pages, and you can tell what a competitor markets from what it actually shipsDirect experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutionsDirect experience marketing or building AI products, or a background at an AI-native companyWorking knowledge of the AI threat landscape, enough to hold a credible technical conversationEstablished relationships with industry analysts (Gartner, IDC, Omdia) and a track record shaping category definitionAt Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don’t check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team.
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