- Build, manage, and optimise paid search, Pmax, Demand Gen and YouTube campaigns across Google Ads and Microsoft Ads
- Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages
- Conduct regular search query, keywords, and audience analysis
- Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions
- Support and help manage feed optimization
- Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, and audience signal refinement
- Support and help manage a structured testing roadmap across all paid activities
- Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages
- Document test results clearly and translate learnings into actionable recommendations
- Produce regular performance reports and dashboards
- Analyse performance data to generate clear insights and optimisation opportunities, utilizing 3rd party data
Vacancy posted 20 days ago
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