Content Manager Job Description

Content Manager Job Description Template

Our company is looking for a Content Manager to join our team.

Empower & lead a team of Digital Merchandisers, Copywriters and SEO Specialists;
Content Marketing & PR: increase SEO positions & brand visibility;
Project coordination between all marketing teams;
Identify opportunities to repurpose content for various stages of the customer lifecycle;
Identify opportunities for innovation in the content, delivery and choice of channel;
Make sure all written content is produced to the highest quality;
Produce weekly reports on engagement metrics;
Editorial governance of brand voice, style and tone;
Matrix management of a network of content producers and subject matter experts across a range of organisational teams, specialisms and functions;
Oversight of user journeys across a range of content platforms;
Lead on content for all internal communications including leading the editorial content for the quarterly magazine;
Design and ownership of performance metrics across channels and a range of strategic objectives;
Project manage the delivery of a busy and complex content roadmap;
Ensure all content is SEO optimised for discovery & carry out regular keyword analysis to inform ongoing strategy;
Have ownership of the content strategy working closely with their digital agency.

Be passionate about building a data-driven communication strategy;
Minimum of 2 years+ of solid copywriting experience within financial services, ideally in the derivatives and cash equities sector;
Educated to degree level or professional qualification in communications/marketing/PR or at least 6 years-experience in content writing;
Experience of uploading to and formatting web pages and blogs using one or more current content management systems (CMS);
Linking content strategy with organisational strategy and demonstrating the contribution of content towards specific strategic objectives;
Photoshop and image editing software;
Deep knowledge of sport, lifestyle trends and what content appeals to a diversified range of audience;
Leadership of creative processes with a range of clients and/or stakeholders;
Development of – and measurement against – meaningful performance metrics for content;
English, Native or bilingual proficiency;
Coaching and training content producers from a range of disciplines and professional backgrounds;
Proven ability to select the right format, right channel and right time for effective content design and delivery;
Design and delivery of effective multi-channel content strategies;
Project Management, in a matrix or cross functional environment;
Problem solving skills with ability to adapt in an ever changing environment.