Digital Marketing Coordinator Job Description Template
Our company is looking for a Digital Marketing Coordinator to join our team.
Responsibilities:
- Providing campaign support to marketing colleagues, ensuring that they can run and track their online campaigns effectively;
- Liaise with designers to update visuals and new functionalities of websites;
- Run regular reports using tracking tools looking for campaign improvement opportunities;
- Working with data and analysing data;
- Writing content across all channels including; newsletters, websites, social media and promotional activity’s;
- Setting up access to content on the journals online platform and updating records of campaigns set up this way;
- Liaising with PR and creative teams communicating promotions in advance;
- Online Competitor research of the industry and new markets;
- Have knowledge and experience of e-commerce – ideally Woo Commerce – keeping the sites search engine optimised;
- Supporting the team in the provision of required reporting and management information, e.g. extracting and manipulating required data from systems;
- Liase with graphic designers to develop various print media such as brochures;
- Managing SEO to maximise on targeting web traffic to create a more engaging audience;
- Keyword research, improvement of websites ranking with on and off page SEO methods to drive brand & product awareness;
- Sharing your passion for good writing with the broader team – establishing excellence as the norm and helping to set the standards for all copy;
- Working under the direction of the Head of Copy, you’ll contribute to the overall tone of voice for copy.
Requirements:
- Can generate, edit, publish and share strong content daily- or can work with our content team to implement any social media content;
- Basic understanding of SEM, SEO and PPC;
- Passion for all things digital marketing;
- Experience in CRM, CMS (WordPress or similar) and other marketing tools;
- Google AdWords qualified (desired, but not essential);
- Ability to manage multiple projects at the same time in a fast-paced environment;
- 2+ years of experience in the digital marketing space;
- A person with good organizational skills, self-motivated and keen to learn;
- Experience in a reputable creative agency, or in house team;
- Familiar with reporting tools such as Google Analytics, Google Search Console and SEMRush;
- Experience with Adobe Suite and video editing software (desired, but not essential);
- Microsoft office – and Google Suite (not essential);
- Excellent copywriting, editing, and literacy skills including spelling and grammar;
- Experience working with sprinkler and chat bot;
- You’ll have an inherent skill for writing simple, informative instructional copy, and understand how to write support content, too.