PPC Executive Job Description Template
Our company is looking for a PPC Executive to join our team.
Responsibilities:
- Carrying out Adwords research;
- Analysing data using various analytical tools;
- Manage paid campaigns – SEO, PPC, Social media;
- Reporting Track KPIs to assess performance, compile analysis and produce reports;
- Writing and utilising bid scripts;
- Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story;
- Optimising quality scores to improve efficiency of activity;
- Setting up ad copy and landing page tests and using results to inform future optimisations;
- Perform ongoing keyword discovery, expansion and optimization;
- Develop a variety of PPC campaigns to maximise business, make optimisation recommendations, and proactively implement them;
- Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights;
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Performance marketing Managing PPC and shopping campaigns on Google Adwords and Bing Ads, as well as social and retargeting networks;
- Drive the improved performance of PPC accounts in Google and Bing Ads on a day-to-day basis according to best practice;
- QA check points are created and adhered to – so that all work is reviewed as required that ensures accurate implementation of paid media campaigns.
Requirements:
- Website analysis to be able to report back;
- Leading all paid media activity across multiple channels;
- Very familiar with Excel and regularly uses pivot tables/Vlookups etc;
- Up to 2-3 years’ experience in ROI focused performance marketing with PPC being your main focus/strength;
- Strong communication skills, with the ability to confidently liaise with multiple teams;
- Analytical, insightful and able to draw key points from data analysis;
- Knowledge of any other digital marketing channels advantageous, but not essential;
- Comfortable using Google ads, Google analytics, and social media advertising platforms including Facebook, Twitter and LinkedIn;
- 1-2 years’ experience of managing Google Ads accounts;
- Experience or understanding of analytics packages such as Google Analytics;
- Passion for Product;
- Comfortable setting up complex prospecting & remarketing flows across different ad platforms;
- Experience creating landing pages using Unbounce or other (bonus);
- Experience having mastered the creation of Google Ads;
- PPC management.