Sinch’s vision is to connect every business with every customer, everywhere in the world. More than 200,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

We are looking for an experienced, high-impact sales leader to lead Sinch’s EMEA SMB business - a critical growth engine for the region and a key driver of our ambition to deliver double-digit growth. This leader will define and execute the strategy for scaling the SMB and self-serve segments across EMEA, driving both new customer acquisition and expansion across an existing customer base of more than 80,000 accounts.

The successful candidate will bring deep commercial experience from Email, Martech and/or CPaaS environments, with a strong understanding of subscription, consumption-based and platform-led business models. They will lead teams that sell across the full Sinch portfolio -messaging, email, voice, applications and wider customer communications solutions - and will build effective sales, customer success and go-to-market motions that enable growth at scale.

Key responsibilities

Positioning the EMEA SMB unit as a strategic driver of sustainable, double-digit growth for the region.
Accelerating net new customer acquisition through a high-velocity, data-led sales motion.
Expanding revenue and gross profit across the existing base of more than 80,000 SMB and self-serve customers through disciplined account growth, cross-sell and customer success motions.
Building and leading a highly productive sales organization that can manage territories, segments and customer portfolios at scale.
Driving adoption across the full Sinch portfolio, including messaging, email, voice, applications and broader customer communications solutions.
Creating repeatable acquisition, onboarding, expansion and retention motions in partnership with marketing, product, customer success, operations and finance.
Using data, pipeline insight, customer segmentation and performance metrics to improve productivity, forecasting accuracy and conversion across the funnel.
Implementing pricing and packaging approaches that balance growth, profitability and market competitiveness.
Championing Sinch’s culture by living our values, building strong teams and acting as an inspiring role model for the organization.

The role is based in France, Paris or UK, London. You will report to the Executive Vice President for EMEA who is based in Stockholm, Sweden. Regular travel, primarily within the region, will be required.

Requirements

Proven sales leadership at scale: You have more than 10 years’ experience as a senior sales leader in a technology environment, with a track record of scaling teams, revenue and gross profit in complex, multi-product businesses.
Relevant market expertise: You bring strong experience from Email, Martech, CPaaS, SaaS or other consumption-based platform businesses, and understand how technical performance, deliverability, reliability and customer outcomes translate into revenue growth.
Growth mindset and execution discipline: You know how to build new business engines, improve conversion, strengthen pipeline quality and expand existing accounts through repeatable sales and customer success motions.
Effective leadership: You have led teams to success by setting clear priorities, building trust, creating accountability and developing talent. You bring structure to complexity and build scalable ways of working.
Transformation and sales management skills: You have experience shaping high-performing sales organizations, clarifying roles and responsibilities, and leading teams through change with confidence and pace.
Analytical know-how: You bring a data-driven approach to sales management, including forecasting, pipeline governance, segmentation, productivity analysis and performance management.
AI and technical proficiency: You are highly proficient with AI tools, CRM platforms such as Salesforce, Microsoft Office and BI tools such as Tableau or Looker, and you use these tools to improve productivity, visibility and decision-making.

Our hiring process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: No matter who you are, we hope you find an exciting path forward - hopefully with us!

Salary

The annual salary for this position is between GBP 169.000 - 210.000. This role is also eligible for bonus. Factors which may affect pay within this range may include skills, education, experience, and other qualifications.

VP Sales, SMB Market - EMEA