There are too many job adverts on the web nowadays, but not all of them are successful and can interest the best candidates. If you have realised that you need a new employee, then you need to write a good job advert. It will not only help you attract talent for the position but also promote the employer brand in the market and create a strong pool of qualified people for the future.
Before writing a job ad, it is worth letting your creative imagination wild. In this situation, it is best to imagine yourself as your new employee: what kind of job description would interest you, what kind of language should the job advert be written in to get you to respond, and what exactly you would like to see here.
If you are wondering what a perfect job advert looks like and want to write your own, our article will help you. We offer to learn valuable, practical tips, as well as look at real examples of job ads that allow you to find the best candidates.
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The recruitment process is rather complex and lengthy, requiring specialised skills. Currently, hiring managers face certain difficulties: interesting job adverts must attract modern, suitable candidates. Statistics show that job adverts with visual elements attract 50% of suitable candidates. In addition, your job description should be as short as possible, as such positions have a 9% higher response rate. To publish a job opening, you can use various platforms: job sites or job boards, the company itself, social networks, etc.
You should not ignore such a concept as a job ad. It is from it depends on whether suitable candidates will be interested in the presented offer. Effective job postings provide the following advantages:
Job posting can be done anywhere: from a newspaper with job offers to numerous jobs online on a company’s website or job boards. But for a job advertisement to bear fruit, you must write a job according to the modern requirements. Here is a detailed guide on how to do it right so that the successful candidate will eventually be hired for the vacancy and benefit your company.
If you are tasked with writing a job that a target candidate will be able to see, you need to follow the following step-by-step guide:
Start writing should be done with a job title. Job titles can be different depending on the sector of employment. Modern job titles can vary, with some job titles being the same. The search engine most often generates job advertisements, so it is essential to use the exact job title so that the candidate can easily find the right job for them online.
By writing more details about the specifics of your company, you will give the right person a full idea of what exactly you do and what the purpose of your activity is. In addition, candidates will better understand why the company needs them and exactly what their roles will involve. At the same time, key information should be presented in the form of a small paragraph; you don’t want to sprawl over entire pages because then there is a high probability that the applicant will not want to read the job description to the very end, as the reader’s interest will be lost.
Next, submit a job description that outlines the direct job responsibilities. It is with the help of job descriptions that job seekers understand whether they are a good fit for the vacancy presented. The job duties should be clearly demonstrated through a detailed list. If each new hire knows exactly what is required of them, current employees will be more satisfied with their jobs, and the company will more easily find the right people for open positions.
Be sure to list the key requirements that candidates must meet. You must list the skills and qualifications to attract suitable candidates. By providing clarity, job seekers will find it easier to navigate the job advert and hiring organisations will be more straightforward as there will be fewer inappropriate responses.
Job posts should have information about where the company is located, whether the job involves regular travelling and whether you need to move from place to place. So on – all of this is very important for job candidates. Job advert should give a full idea of exactly what kind of schedule you will have to work and whether the job offer suits the candidate. It will also save you time at the interview. Explaining the work schedule for busy jobs and remote positions in every situation is essential.
Often employers will put bullet points in place of salary in the job template or state that it is a competitive amount, thus not naming the salary. It is not a mandatory point, but this information is very useful for candidates. It is how the successful applicant will understand whether your job offer and remuneration match their needs.
At the end of the job advert, you should specify how potential candidates can contact you: an email address where you can send your CV, a telephone number for contact, and the address of the company’s official website where they can apply for the job. Also, it does not hurt to add the hiring manager’s email, with whom candidates can settle their questions about the job.
If you want to write a job advert to attract qualified workers, check out the ready-made examples of effective job adverts as inspiration. The following job advert examples relate to a variety of employment fields.
Position: Head of Marketing at Company X
About Us:
X is a world-renowned food delivery company based in Montreal, Canada. Our main objective is to make every customer feel special. We specialise in a wide range of top quality products.Job details:
As a Marketing Specialist, you will have to fulfil the following job responsibilities:
- Working as part of the marketing and customer service team;
- Participating in the development of the company’s marketing strategies;
- Creating content plans, articles, methods of brand promotion on social media platforms, and publishing on the web;
- Reporting to the manager and presenting new marketing strategies;
- Holding regular meetings with partners and getting feedback to optimise the department.
Why choose our company?
If you become our Digital Marketing Specialist, you are entitled to the following benefits:an annual salary of £50,000; health insurance that covers not only you but also your immediate family; annual leave – at first, you can go for 28 days in your first year of employment, but gradually with seniority, the number of holiday days will increase; a favourable pension plan. We are looking for candidates with the following qualifications:
- bachelor’s degree in marketing;
- 2 years of experience in a digital marketing role;
- experience working in a creative environment;
- ability to communicate with people;
- a creative approach to maintaining social media pages.
How to respond to the vacancy:
If you are interested in our offer, send your CV and a cover letter to our email Х@email.co.uk. If you have any questions regarding the position, please get in touch with our hiring manager Peter Bolem by emailing Peter@email.co.uk.
Position: Medical Laboratory Technician at A Clinic
About Us:
Our medical clinic A is based on a broad profile. We have specialists from different disciplines: general practitioners, gastroenterologists, and gynaecologists. We are looking for an experienced Laboratory Technician to join our team and will be involved in medical tests to provide quality medical services to each patient.Job Responsibilities:
- collecting, preparing and storing biological specimens;
- obtaining laboratory test results and sending them to the appropriate physicians;
- keeping clear records of test results in the laboratory log book;
- explaining the nature of the medical laboratory procedure to the patient;
- obtaining, examining and approving specimens to be pre-collected by the nurse and overseeing that these specimens are submitted appropriately;
- preparing the necessary laboratory solutions and reagents needed for tests;
- maintaining the workplace cleanly and safely;
- using laboratory equipment to perform tests.
Why work in our clinic:
- £30,000 per annum salary;
- annual access for 28 days;
- access to regular refresher courses;
- an affordable pension scheme.
We are willing to hire a professional with the following qualifications:
- bachelor’s degree in Haematology or Microbiology;
- A-level qualification;
- 2 years of laboratory experience or more;
- attention to detail;
- critical thinking skills;
- physical stamina, as you must work on your feet to collect the required biological samples for long periods.
How to respond to this vacancy:
If you want to become our Medical Laboratory Technician, please email your CV to our hiring manager Ros Green at ross@email.co.uk.
Position: financial analyst for a Business investment company
About Us:
Business Investment is a global company that specialises in advising clients regarding investments. Our company has been on the market for over 10 years and has earned a reputation as a trusted partner who can be trusted with your capital.Job description
As a Financial Analyst, you will have to fulfil the following job duties:
- monitoring and forecasting industry, market and general economic trends;
- perform static analyses to assess risk and potential operational hazards;
- reviewing legal documents to ensure the business is compliant with current regulatory standards;
- compiling and presenting analytical findings in a written report format or giving step-by-step presentations and recommendations on exactly how business processes can be improved;
- calculating the risk for a particular transaction;
- developing a contingency plan to deal with potential financial and operational emergencies;
- working with senior management.Why you should become part of our team
- competitive salary of £45,000 per annum;
- 28 days annual leave;
- medical insurance for you and close family members;
- optimum pension plan.
Potential applicants for the position of Financial Analyst should possess the following qualifications:
- bachelor’s degree in economics, accounting, statistics, or maths;
- more than 5 years of experience as a financial analyst;
- willingness to work irregular hours and to stay in contact with management at all times;
- developed leadership skills.
How to respond to the application:
If you want to become our Financial Analyst, please send your CV to business_investment@email.co.uk
