Web Analyst Job Description

Web Analyst Job Description Template

Our company is looking for a Web Analyst to join our team.

Complete competitor analysis using a variety of tools including SEMrush;
Identify design problems and devise solutions;
Work collaboratively with other members of the digital team to ensure marketing is working holistically;
Support the Marketing Manager on insights from Google Analytics including things like Traffic, Enquiries, on-page conversion rate, bounce rates etc;
Interpret business data (Sales, web, EMT etc) and provide actionable insights into the wider business;
Provide reporting on a regular basis to the digital team and the wider business;
Creating and managing a suite of reports, providing actionable insight;
Understanding web traffic and conversion metrics and tracking performance;
Supporting product teams with research, recommending improvements;
Implementing tagging & tracking for marketing campaigns;
Work cohesively with the optimisation teams and on A/B and multi variant test measurements and making the appropriate recommendations;
Supporting the business to make data informed decisions by completing ad-hoc requests for information and analysis;
Cooperating with the BI team to uncover actionable insight;
Working closely with google analytics;
Conducting detailed analysis and reporting on their website traffic and conversion metrics, tracking performance.

Ability to self-manage own workload;
Strong excel skills;
Google Analytics or Adobe Analytics experience is essential;
1+ year experience in a Web or Marketing Analytics role;
Experience working with Tag Manager is desirable but not essential;
Commercial experience with visualisation, reporting using Tableau;
Ability to derive meaningful insights from data;
Educated to degree level, preferably in numerical focussed degree, such as Maths, Economics or Computer Science;
Proven implementation experience – Google Tag Manager (GTM), Adobe Launch;
Passion and enthusiasm for data;
Excellent attention to detail and accuracy;
Commercial experience with visualisation, reporting and optimisation tools;
A passion for data;
Experience of working across multiple team;
SQL or Java or HTML would be advantageous.