Web Analyst

Web Analyst Job Description Template

Our company is looking for a Web Analyst to join our team.


  • Complete competitor analysis using a variety of tools including SEMrush;
  • Identify design problems and devise solutions;
  • Work collaboratively with other members of the digital team to ensure marketing is working holistically;
  • Support the Marketing Manager on insights from Google Analytics including things like Traffic, Enquiries, on-page conversion rate, bounce rates etc;
  • Interpret business data (Sales, web, EMT etc) and provide actionable insights into the wider business;
  • Provide reporting on a regular basis to the digital team and the wider business;
  • Creating and managing a suite of reports, providing actionable insight;
  • Understanding web traffic and conversion metrics and tracking performance;
  • Supporting product teams with research, recommending improvements;
  • Implementing tagging & tracking for marketing campaigns;
  • Work cohesively with the optimisation teams and on A/B and multi variant test measurements and making the appropriate recommendations;
  • Supporting the business to make data informed decisions by completing ad-hoc requests for information and analysis;
  • Cooperating with the BI team to uncover actionable insight;
  • Working closely with google analytics;
  • Conducting detailed analysis and reporting on their website traffic and conversion metrics, tracking performance.


  • Ability to self-manage own workload;
  • Strong excel skills;
  • Google Analytics or Adobe Analytics experience is essential;
  • 1+ year experience in a Web or Marketing Analytics role;
  • Experience working with Tag Manager is desirable but not essential;
  • Commercial experience with visualisation, reporting using Tableau;
  • Ability to derive meaningful insights from data;
  • Educated to degree level, preferably in numerical focussed degree, such as Maths, Economics or Computer Science;
  • Proven implementation experience – Google Tag Manager (GTM), Adobe Launch;
  • Passion and enthusiasm for data;
  • Excellent attention to detail and accuracy;
  • Commercial experience with visualisation, reporting and optimisation tools;
  • A passion for data;
  • Experience of working across multiple team;
  • SQL or Java or HTML would be advantageous.