CRM Manager Job Description Template
Our company is looking for a CRM Manager to join our team.
Responsibilities:
- Develop and implement the business CRM strategy to deliver retention and growth in a line with the over-arching Marketing & Communication strategy;
- Training for all CRM users and how they can best utilise the system;
- Responsible for the Broadcast & Trigger email strategy and management of campaigns from inception to completion;
- Provide regular best practice and guidance to the team Marketing and Business Development teams who regularly use InterAction in their roles;
- Proactively work across the business analysing how they use the system, why and when and how they can get more from it;
- Manage the implementation process by working with our IT department and develop training alongside our in-house IT training team;
- Manage 3rd party technical support and CRM consultancy;
- Setting up input forms and parameters to ensure data quality and effectiveness;
- Ensuring the CRM works effectively for all departments;
- Work with testing program to help inform and improve existing campaigns;
- Leveraging new technologies to drive engagement and enhance value;
- Devising, executing and managing customer and data led CRM programmes to drive best practice and industry leading results;
- Responsible for proofing and routing creative for approvals;
- Assist the Head of CRM with the implementation of new lifecycle campaigns for jobseekers (B2C) or Businesses (B2B);
- Working with the Marketing team, developing effective targeted approach.
Requirements:
- You will have experience in creative and copy writing, campaign management, and exposure to ESPs and campaign platforms;
- You will be commercially focused, and familiar with analytical tools, such as Google Analytics;
- Understanding of HTML and CSS;
- Highly organized and demonstrably detail-oriented;
- Basic HTML knowledge is required;
- Experience in Email, CRM or any marketing automation platform;
- Ability to handle multiple projects at once with tight timescales;
- Experience in database growth initiatives;
- Extensive knowledge of the customisation and administration of Microsoft Dynamics 365;
- Experience in launching/managing a loyalty program;
- Ability to manage multiple work streams simultaneously;
- Experience in running paid lead generation campaign on social media;
- Experience in Google Analytics;
- Team-player with excellent relationship-building and communication skills;
- Outstanding Excel skills – you’re famous for solving colleagues’ spreadsheet problems.