CRM Marketing Executive Job Description Template
Our company is looking for a CRM Marketing Executive to join our team.
Responsibilities:
- A/B Testing on various email campaigns to establish the most effective;
- Updating the company’s LinkedIn page;
- Producing ad-hoc email campaigns such as surveys, mailshots and event invitations;
- Acting as moderator for review disputes and review comments;
- Optimising imagery around the site;
- Working with UX team to optimize and code different features on landing pages;
- Designing and managing production of regular B2C and B2B email marketing campaigns in MailChimp, to existing customers and prospects;
- Compiling internal updates;
- Tracking, measuring and reporting on the performance of email campaigns using Google Analytics and other tools;
- Providing input to our five PR agencies, for example liaising with our account management team to identify suitable locations;
- Carrying out segmentation of the database and implementing personalized remarketing strategies;
- Liaising with our in-house translation team to arrange translation of material, as appropriate;
- Ensuring all email campaigns comply with current email best practice in the industry;
- Generate analytical insights that drive landing pages optimizations;
- Working with the design team to produce B2B print collateral.
Requirements:
- Ability to effectively plan and prioritise, delivery on time;
- Experience in using data to inform Campaign plans;
- Experience dealing with campaign management;
- Experience with Salesforce CRM;
- Used to working within a compliance framework.