Rheumatology Brand Lead

Rheumatology Brand Lead Job Description Template

Our company is looking for a Rheumatology Brand Lead to join our team.


  • Evaluate, localize, and execute brand strategies while creating innovative solutions to capitalize on market opportunities and deliver customer value;
  • Lead the marketing function;
  • Strong financial acumen; effective translator of business initiatives to, and from, economic and financial indicators;
  • Able to coach, manage and lead through line management and through influencing where there is no direct authority;
  • Lead the development of strategic brand plans that aligns to global strategy while adapting to local affiliate insights and marketing dynamics;
  • Deliver operational excellence across the brand plan, including the definition and refinement of brand KPIs;
  • Responsible for marketing budget allocation and overall brand team budget management;
  • Detailed knowledge and understanding of therapeutic area, market, and brand performance data;
  • Demonstrates an understanding of the challenges faced by our customers and patients;
  • Lead the execution of tactical brand plans that align to brand strategy and meet budget / timing expectations;
  • Monitor implementation and results and propose corrective actions where appropriate;
  • Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups.


  • Seeks to continually innovative and improve;
  • Ability to analyses information for insights Formulates strategy and builds brand plans;
  • Champions the customer – aligns the organization around the customer;
  • Strong financial and commercial acumen;
  • Passionate about marketing: lifelong student of marketing principles, and can elevate skill level of others;
  • Highly competent marketeer ideally with CIM, degree or post grad qualifications in Marketing;
  • Entrepreneurial – ability to think ahead to spot or create opportunities and maximise them;
  • Collaborative approach to business challenges;
  • Highly qualified marketing experience.