Brand Marketing Manager Job Description Template
Our company is looking for a Brand Marketing Manager to join our team.
Responsibilities:
- Support NPD team with market insight and rationale, exploring and developing brand stretch opportunities;
- Work closely with commercial team to develop sales promotion plans, attend customer meetings & Identify channel opportunities;
- Understand and report on the consumer, UK competitor s and customer landscape;
- Be the spokesperson and gatekeeper for the brand, Manage key marketing agencies – Digital, PR, Packaging;
- Develop and implement 3yr brand strategy to deliver the business plan;
- Be the ‘gate keeper’ to quality within the team;
- Manage all PR activity through PR agency and ensure agency kpi’s are met;
- Communicate and think creatively under pressure to provide creative guidance and commercial solutions on all photoshoots;
- Deliver fantastic web content for both B2B and B2C websites;
- Measure & improve results across the team’s projects through a variety of tools to ensure campaign effectiveness;
- Management of three direct reports;
- Monitor budget and report on all ROI;
- Deliver impactful brand content for use across the business;
- Work closely with digital manager to ensure that campaigns are consistent and integrated;
- Support and review the development & delivery of key campaigns.
Requirements:
- An excellent attention to detail & quality with a strong commercial eye;
- Ability to travel regularly both in the UK and to abroad destinations on photoshoots;
- Must have extensive previous experience working on photoshoots; both ecommerce & location based;
- An excellent team player with strong leadership skills;
- Knowledge of print production processes is desirable but not essential;
- Experience in the fashion industry.