Software Marketing Executive Job Description Template
Our company is looking for a Software Marketing Executive to join our team.
Responsibilities:
- Identify potential link building opportunities. Prepare content, organise for link to go live and negotiate rates/deals if needed;
- Developing specific metrics for customer touch points that analyse how customers and potential customers move through the opportunity funnel;
- Write press releases, company profiles and other content for the website, new product launches, print media and exhibition;
- Plan, manage and deliver the marketing communications plan;
- Developing campaigns with a clear customer journey that builds knowledge and understanding and ends with actionable leads;
- Provide communication support for in person events;
- Work with product management to develop compelling content including PR and news items.
Requirements:
- Passion for all things digital and an aptitude for social marketing;
- Degree educated plus a CIM or equivalent marketing qualification;
- Ambitious and commercially focussed attitude along with a strong work ethic;
- Drive and energy in your approach to managing several projects and campaigns at once;
- Previous marketing experience in a B2B technology company;
- Experience of marketing automation systems (HubSpot);
- Excellent communication skills with a keen attention to detail.