Finance Business Partner – Marketing Job Description Template
Our company is looking for a Finance Business Partner – Marketing to join our team.
Responsibilities:
- Ensuring costs are delivering value to the business;
- Develop close and trusted working relationships with Directors and Heads providing support for decision making;
- Establishing dedicated Commercial Finance support for Marketing and Customer Insight;
- Collaborating with customer / CRM teams, and providing insight and analysis that influences decisions;
- Developing a detailed knowledge of Marketing costs and performance, using this to influence decisions to increase profit;
- Delivering analysis and business cases for investments and make recommendations;
- Alongside commercial teams, establish Dashboard / KPI / reporting to drive commercial performance;
- Alongside Director and Heads, agreeing an annual budget and update periodic forecasts – challenge assumptions, variances, and influence efficiencies;
- Well controlled costs ensuring no surprises.
Requirements:
- Understanding of data makeup and adapting between different data sources;
- Google Analytics and Google Cloud Platform experience;
- Ability to explain complex data to all stakeholders;
- Must have experience in working within E-commerce;
- Display Commercial awareness;
- Proven Advanced Excel and analytical skills;
- Carry out testing and monitoring between website, marketing channels and analytics platforms;
- Support Commericial decisions by providing insightful analysis;
- Provide analysis into the effect of product categories and price points throughout a customer lifecycle;
- Identify and monitor the returns and success of marketing investments;
- Responsibilities;
- Take control of KPI’s in relation to customer aquisition and retention.