Marketing Data Analyst Job Description Template
Our company is looking for a Marketing Data Analyst to join our team.
Responsibilities:
- To develop a thorough understanding and insight into the company’s consumer base and customer traffic;
- Reporting on the performance of online advertising;
- Manipulate and analyse small and large data sets using suitable software (e.g. Microsoft Excel, R, SPSS, SAS, and Power Bi);
- Analysing marketing data to help optimise campaigns;
- Maintain datasets used by Marketing Intelligence Team and update or improve when necessary;
- Seek feedback on service provided to internal stakeholders and adapting approaches to work when necessary;
- Analyse web traffic metrics and create relevant dashboard;
- Explain systems and procedures to colleagues e.g. procurement and straightforward software procedures;
- Manage annually occurring projects e.g. data analysis to inform tuition fee setting;
- Manage advertising budgets and analyse / optimise spend across different digital channels;
- Manage external web developer/Shopify consultant;
- Provide monthly report on all digital marketing activities and thorough evaluation and recommendations;
- Undertake desk-based competitor, market and industry research;
- Optimise online sales (where we anticipate strong growth);
- Assisting in budget management.
Requirements:
- Experience working in a marketplace business;
- Experience with the typical Python machine learning stack (numpy, SciPy, pandas, scikit-learn etc.);
- Self motivated with proof that you can take initiative to understand the key business questions;
- Very comfortable with SQL and keen to become an absolute stand-out expert;
- A super strong analytical background with proof to back this up including graduate level Maths/Science, or equivalent demonstrable experience;
- Excellent handle of Excel;
- Excellent communication skills, including sharing of complex or technical findings to both technical and non-technical audiences;
- Significant experience defining and delivering insight projects for a marketing function;
- Proven ability to analyse customer behaviour;
- Clear and succinct presentation skills;
- A real team player with a passion to drive growth for the business;
- Experience of Agile/Lean working practices;
- Significant experience defining and delivering reporting.