Social Media Executive Job Description Template
Our company is looking for a Social Media Executive to join our team.
Responsibilities:
- Managing a portfolio of health & beauty brands;
- Also commercial results for each campaign where necessary so we can showcase the benefits and value of social to the wider business;
- Compile reports for management showing results (ROI);
- Analyse key metrics and tweak strategy as needed;
- Manage daily activities; proactively and reactively coordinate social media activity planning;
- Developing key remarketing audiences and identifying opportunities;
- Take responsibility for team social event;
- Design, create and manage promotions and Social ad campaigns;
- Keeping up-to-date with the industry trends and developments;
- Write engaging copy for social media and blogs with relevant calls to action;
- Managing paid advertising across paid social and search (optional);
- Support the development of the paid social strategy in reaching new customers and amplifying product range;
- Develop a social media strategy and set goals to increase brand awareness and increase engagement;
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics;
- Analysing the success of campaigns using social and web data.
Requirements:
- Writing Skills;
- Highly motivated, organised and a keen eye for detail;
- Strong knowledge of all social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest;
- A real team player;
- Familiar with social media and PR management tools including Sprout Social, Salesforce, Later, Kantar and ResponseSource;
- Experience within the fashion or retail industry is desirable;
- In depth knowledge of knowledge of managing paid social media campaigns in Facebook Business and Ad Manager;
- Experience with creating and running social media paid ad campaigns through Facebook Business Manager;
- Competent with Excel, Powerpoint, Word, Google Docs & Canva;
- Excellent written skills with the ability to write in a variety of tones and styles;
- Previous experience managing campaigns via Hootsuite and Facebook Ads Manager;
- Using social media tools to analyse engagement and trends;
- A friendly and approachable working manner;
- Analytical approach to data;
- Creating weekly and quarterly reports to support future seasonal content plans.