Social Media Executive

Social Media Executive Job Description Template

Our company is looking for a Social Media Executive to join our team.


  • Managing a portfolio of health & beauty brands;
  • Also commercial results for each campaign where necessary so we can showcase the benefits and value of social to the wider business;
  • Compile reports for management showing results (ROI);
  • Analyse key metrics and tweak strategy as needed;
  • Manage daily activities; proactively and reactively coordinate social media activity planning;
  • Developing key remarketing audiences and identifying opportunities;
  • Take responsibility for team social event;
  • Design, create and manage promotions and Social ad campaigns;
  • Keeping up-to-date with the industry trends and developments;
  • Write engaging copy for social media and blogs with relevant calls to action;
  • Managing paid advertising across paid social and search (optional);
  • Support the development of the paid social strategy in reaching new customers and amplifying product range;
  • Develop a social media strategy and set goals to increase brand awareness and increase engagement;
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics;
  • Analysing the success of campaigns using social and web data.


  • Writing Skills;
  • Highly motivated, organised and a keen eye for detail;
  • Strong knowledge of all social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest;
  • A real team player;
  • Familiar with social media and PR management tools including Sprout Social, Salesforce, Later, Kantar and ResponseSource;
  • Experience within the fashion or retail industry is desirable;
  • In depth knowledge of knowledge of managing paid social media campaigns in Facebook Business and Ad Manager;
  • Experience with creating and running social media paid ad campaigns through Facebook Business Manager;
  • Competent with Excel, Powerpoint, Word, Google Docs & Canva;
  • Excellent written skills with the ability to write in a variety of tones and styles;
  • Previous experience managing campaigns via Hootsuite and Facebook Ads Manager;
  • Using social media tools to analyse engagement and trends;
  • A friendly and approachable working manner;
  • Analytical approach to data;
  • Creating weekly and quarterly reports to support future seasonal content plans.