Social Media Marketing Executive Job Description Template
Our company is looking for a Social Media Marketing Executive to join our team.
Responsibilities:
- Creating and maintaining engagement and communication through social media channels with retails and trade customers and bloggers;
- Ability to work as part of a team;
- Drive relevant traffic to our sites;
- Manage and facilitate social media communities by responding to social media posts and developing discussions;
- Propose new ideas and concepts for marketing campaigns;
- Create a strategy that increases brand equity online and create a strong positive image around our clients brands as well as our own;
- Monitor and report on performance on social media platforms using tools such as Google Analytics;
- Ensure that our brand image and online presence are optimised effectively and efficiently;
- Blogging/maintenance of our online portfolio;
- Manage all social media channels such as Facebook, Twitter and Instagram;
- Work with marketing and social media team members to coordinate ad campaigns with social media strategy;
- Management and delivery of several clients Social Media marketing campaigns through organic and paid Social Media posts;
- Drive relevant traffic to our online services through different online channels;
- Create measurable improvements in lead sign-ups;
- Form and manage key relationships with influencers across the social media platforms.
Requirements:
- Previous experience with managing budgets and having a proven record of demonstrating a strong return on investment is critical;
- Knowledge and previous experience of paid social media campaign management is essential;
- Excellent written and verbal communication skills is essential;
- Strong communication, and comfortable meeting and discussing ideas with clients;
- Highly organised, able to prioritise tasks and be flexible to change in project priorities;
- Experience managing social media accounts;
- Exceptionally strong analytical skills. Proven capability to use data to drive business decisions & marketing optimisation required;
- Excellent written and verbal communication skills are essential;
- Property;
- 1 year+ agency experience;
- Intermediate to advanced skills in Word, Excel and PowerPoint;
- Advertising;
- Media;
- Proficient in using MS office;
- Good telephone manner.