Chief Marketing Officer

The Chief Marketing Officer directs and works with marketing management team to form business plans and strategies to accomplish corporate objectives. Manages and directs marketing policies, objectives, and programs for all products and services for the organization. Being a Chief Marketing Officer typically it is a single incumbent position. Oversees market research, product planning, and advertising functions for all products and services. In addition, Chief Marketing Officer typically requires a bachelor’s degree or its equivalent. Typically reports to a Chief Executive Officer. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals.

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Chief Marketing Officer Job Description Template

Our company is looking for a Chief Marketing Officer to join our team.

Responsibilities:

  • Researches the experience of client interactions and drives improvement;
  • Reports on marketing effectiveness, making recommendations on performance improvement;
  • Establishes the marketing budget and tracks return on investment;
  • Translates the executive team’s initiatives and objectives into a meaningful internal and external communication and engagement strategy;
  • Tracks organizational KPIs and medium and long-term goal setting, evaluates and reports on performance;
  • Promotes company processes for customer databases, relationship management and client experience;
  • Considers and consults with functional, sector and regional leaders on feasibility and impact before putting forward recommendations and budgets;
  • Stay up to date with the latest technology;
  • Drive business growth, both B2B and B2C;
  • Work with sales and development and customer success teams;
  • Track KPIs on a regular basis and present reports;
  • Design, plan and execute effective marketing campaigns;
  • Attend marketing conferences and educational programs;
  • Coach and mentor the marketing team to ensure optimal performance and engagement;
  • Work closely with the leadership team to define the growth strategy of the brand and business.

Requirements:

  • Social Enterprise;
  • London;
  • You are an omnichannel marketer, but with a depth of experience in driving revenue through a brand’s direct digital channels;
  • Addition marketing certifications are a plus;
  • Good communication and interpersonal skills;
  • Excellent organizational and time management skills;
  • CMO;
  • Excellent presentation skills;
  • Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc;
  • In-depth knowledge of big data analysis;
  • Regularly produce and present reports;
  • +5 years of marketing experience;
  • You can demonstrate having successfully built the marketing function for a B2B/ B2C business from the ground up;
  • MA in Marketing, Management or similar relevant field;
  • NHS.