Ecommerce Manager Job Description Template
Our company is looking for a Ecommerce Manager to join our team.
Responsibilities:
- Investigation of shopper journey, acquisition and retention;
- Encourage website success with ease of use;
- Data driven insights including analysis of data, sales & shopper behaviour, post-promotion performance, campaign effectiveness;
- Working with senior stakeholders in the business, develop a new Ecommerce strategy and manage the implementation;
- Overall responsibility and day to day management of the B2C online channels, including the website and marketplaces;
- Responsible for efficient webshop value chain;
- Ensure all digital marketing campaigns are delivering results and growth;
- Manage and develop ecommerce team;
- Utilising web analytics to ensure improved business performance;
- Manage web content, producing new and creative ideas;
- Efficiently and effectively sharing online development and trends with different departments and disciplines within the business;
- Work with external agencies to coordinate and oversee website updates;
- Manage relationships with web dev agencies and other third parties;
- Create yearly e-tail plans for UK & IE webshops;
- Increase newsletter subscription base, setting a strategy for delivery and content, and tracking progress.
Requirements:
- Comprehensive understanding of web and marketing metrics and tracking mechanisms;
- Strong attention to detail and good analytical skills;
- Experience managing an Ecommerce website;
- Confident in using Google Analytics;
- Creative, innovative and able to always think ahead;
- Hands on attitude;
- Ability to create new & sustainable operating models to shape future business;
- Ability to take a broad & balanced viewpoint, focused on growing overall business, not just digital revenue;
- Excellent communication skills – both written and verbal – whether dealing with customers, board members, agencies or staff;
- A strong communicator who works collaboratively with the wider business;
- A background in either Web Trading or Web Merchandising;
- Strong influencing skills to create the right business partnerships;
- Ability to tackle the demands of ever-evolving technological implements with ease;
- Experience of Magento platforms would be advantageous;
- Exposure to Merchandising/Product listing management.