Lead Generator

Lead Generator Job Description Template

Our company is looking for a Lead Generator to join our team.


  • Prepare reports, weekly and monthly, to divulge appointments and contracts;
  • Ensure all information gathered for any customer is accurate and compliant;
  • Maintaining a high level of communication with customers to improve professional working relationships;
  • Contributing towards team success; recommending improvements to systems and processes where necessary;
  • Assist with list building activities as directed;
  • Provide detailed sales and business information to local sales teams to be included in the sales cycle timeline;
  • Document, track and monitor all leads and activities in our CRM;
  • Make outbound calls to convert prospects and leads into sales appointments;
  • To support research to identify new markets and customer needs;
  • Report on data and present back to the sales team;
  • Work closely with marketing & sales teams to drive awareness and traffic to our site and channels;
  • Successfully converting leads to appointments for the Insurance Advisors;
  • Create weekly/monthly forecasts on revenue/target management and end of month reports on revenue and market performance as required;
  • Using social media to build relationships with new customers;
  • Work closely with the rest of the marketing department to develop bespoke campaigns to relevant prospects.


  • Lead Generation;
  • Excellent telephone manner, comfortable making a high volume of outbound calls and working to targets;
  • Good level of IT literacy is essential, as you’ll be required to document your sales activity and pipelines in a CRM system;
  • Minimum five GCSEs including Maths and English;
  • Ability to work under your own initiative as well as being a team player;
  • Thrives in a dynamic team environment with a sense of humor;
  • Have a professional phone manner, with a resilient approach;
  • Be self-motivated and focused on continually achieving and exceeding targets;
  • 1/2 years of B2B sales experience/lead generation preferred;
  • Cold Calling;
  • Additional European languages are a plus;
  • Energy sector experience is preferred but not essential;
  • Outstanding organisational, prioritising and time management skills;
  • Research;
  • Able to work well under pressure.