Paid Media Manager

Paid Media Manager Job Description Template

Our company is looking for a Paid Media Manager to join our team.


  • Budget allocation across performance channels;
  • Taking the lead on new business opportunities and identifying opportunities for growth with clients;
  • Bid management and campaign adjustments;
  • Understand how Paid metrics interrelate and can influence each other;
  • Putting together and overseeing the execution of multi-channel paid media strategies;
  • Account uploads;
  • Complete daily performance checks to ensure campaigns are running effectively, and within budget;
  • Ad copy writing;
  • Work across key Paid Search platforms including Google, Bing and GA (Google Analytics);
  • Audience analysis;
  • Understand the role audiences play with Paid Activity targeting and campaign optimisation;
  • Identify the optimisation levers available to improve Paid performance to meet the KPIs;
  • Client liaison;
  • Search query reports;
  • Reporting and recommendations.


  • Preferably an understanding of languages such as SQL, R, Python, however, this is not essential;
  • Demonstrable commercial experience conducting post campaign analysis;
  • Must have at least 3 years’ experience in a paid media or similar role;
  • Must be educated to a degree standard;
  • Proactive in improving their knowledge and capability;
  • Ideally hold a full clean driving license;
  • Analytically minded, with the ability to identify trends within data sets;
  • Strong client facing skills having previously worked within an agency;
  • Multi-Country Experience (Desirable);
  • Strong commercial experience using Google Analytics to conduct campaign analysis;
  • Able to communicate effectively, and work as part of a team;
  • Knowledge of various marketing platforms;
  • Strong commercial experience in the set-up and activation of paid search and paid social campaigns;
  • Highly organised, with strong attention to detail and time management skills;
  • Commercial experience using Google Shopping is essential.