Performance Marketing Manager Job Description Template
Our company is looking for a Performance Marketing Manager to join our team.
Responsibilities:
- Work in partnership with the Marketing Director to plan digital marketing and ensure paid media strategy is executed to exceed targets;
- Develop and manage overall marketing testing plan across all digital channels;
- Briefing digital media agency ads in line with the marketing calendar and ensuring they are optimised;
- Ensure and socialize best practices for cross channel measurement;
- Presenting data-driven insights and recommendations to stakeholders at various levels of the organization;
- You’ll be a very data driven individual and have experience managing agencies or coming from a media agency or digital marketing agency background;
- Managing digital campaign performance, including reporting and campaign analysis;
- Input into ad creative based on learnings and best practice;
- Reporting Track KPIs to assess performance, compile analysis and produce reports;
- You will manage sales and traffic deriving from paid search (PPC), Paid social, display, affiliates;
- Optimisation of all PPC activity, including bid management, creative and engaging copywriting and competitor benchmarking;
- Performance marketing Managing PPC and shopping campaigns on Google Adwords and Bing Ads, as well as social and retargeting networks;
- Managing relationships with key agencies;
- Manage at least one Junior PPC Executive;
- You will analyse the performance of marketing and website using google analytics and data studios along with PowerBI.
Requirements:
- Commercially focused and driven with the ability to work towards metrics;
- Measurement Tools;
- DMP;
- Arabic Speaking is essential for this role;
- CDP;
- Excellent use of GoogleAnalytics;
- Google Analytics and Adwords master;
- Travel agency and event team experience;
- Ability to work to deadlines in a fast paced environment;
- Strong, energetic character, able to positively communicate strategic ideas and adapt to changing requirements effectively;
- Friendly character who thrives in a fun and fast-paced environment;
- Excellent SEO and PPC knowledge;
- BS/MS degree with a focus on business, marketing, mathematics and/or statistics;
- Excellent written and verbal communication skills;
- Have experience of briefing technical teams to change website architecture to improve customer journey.